Gamification in marketing

Gurinder Singh

doi:10.1016/j.ijinfomgt.2021.102415

2021-12-01

PRE

Gurinder Singh *

Bhawna Kumar

Kokil Jain

DOI：10.1016/j.ijinfomgt.2021.102415

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摘要

Keyword:

ENGAGEMENT

ATTITUDE

SYSTEMS

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期刊

International Journal of Information Management

IF:

论文数:

2.9K

被引数:

2.4W

机构

amity university noida

学者数:

3.6K

论文数: 2.8K

被引数: 6

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