Kokil Jain - Publications, H-index & Citations

Kokil Jain

Fortune Institute of International Business

17H指数

58论文数

883被引数

收录论文 16

发表时间

Immersive virtual tourist behavior: a systematic literature review and S-O-R-based typology 沉浸式虚拟游客行为：基于系统文献综述和S-O-R的典型分类

Information Technology & Tourism

IF7

2026-09-15

PREAI

Mayank Mishra; Kokil Jain; Sahiba Sahny

I am sorry for judging you: conceptualizing sentiment reversal among followers in case of falsely alleged social media influencer transgression

INTERNET RESEARCH

IF6.8

2024-11-19

PREAI

Sengupta, Ishaan; Jain, Kokil; Kar, Arpan Kumar; Sharma, Isha

Inclusive entrepreneurship ecosystem for PwDs: a reflection on SDGs 残疾人包容性创业生态系统：对SDGs的反思

International Journal of Manpower

IF3.5

2024-07-31

PREAI

Snigdha Malhotra; Tavleen Kaur; Kokil Jain; Prashant Kumar Pandey; Aniket Sengupta

Virtual reality vs traditional previews: the role of self-construal in customer decision-making

international journal of hospitality management

IF9

2024-07-16

PREAI

Balaji, M. S.; Jiang, Yangyang; Dwivedi, Yogesh K.; Behl, Abhishek; Jain, Kokil

A contingency-based approach to service robot design: Role of robot capabilities and personalities 基于偶然性的服务机器人设计方法: 机器人能力和个性的作用

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2024-04-01

OAAI

Balaji, M. S.; Sharma, Priyanka; Jiang, Yangyang; Zhang, Xiya; Walsh, Steven T.; Behl, Abhishek; Jain, Kokil

Understanding senior citizens' intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective

TOURISM RECREATION RESEARCH

IF2.6

2023-08-24

PREAI

Raj, Sahil; Sampat, Brinda; Behl, Abhishek; Jain, Kokil

Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-08-01

OAAI

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, Abdullah M.; Giannakis, Mihalis; Shankar, Amit; Dwivedi, Yogesh K.

The Dark Side of Brand-Based Online Communities: The Role of Culture

JOURNAL OF GLOBAL MARKETING

IF4.3

2023-07-11

PREAI

Behl, Abhishek; Jain, Kokil

Deciphering factors that make a narcissistically loved salon brand

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2023-06-22

PREAI

Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Jain, Kokil; Sharma, Isha

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2023-06-12

PREAI

Jain, Ritu; Singh, Gurinder; Jain, Sheetal; Jain, Kokil

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

INTERNET RESEARCH

IF6.8

2023-02-15

OAAI

Sharma, Isha; Jain, Kokil; Behl, Abhishek; Baabdullah, Abdullah; Giannakis, Mihalis; Dwivedi, Yogesh

Voice of the stars - exploring the outcomes of online celebrity activism

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-12-07

PREAI

Jain, Kokil; Sharma, Isha; Behl, Abhishek

Gamification in marketing

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2021-12-01

PREAI

Singh, Gurinder; Kumar, Bhawna; Jain, Kokil

Mobile health (mHealth) application loyalty in young consumers

YOUNG CONSUMERS

IF5

2021-03-26

PREAI

Soni, Manjari; Jain, Kokil; Jajodia, Isha

Brand bravery: conceptualization, scale development and validation

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-12-28

PREAI

Jain, Kokil; Jajodia, Isha; Sharma, Piyush; Singh, Gurinder

Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability

ONLINE INFORMATION REVIEW

IF3.5

2020-10-13

PREAI

Sharma, Isha; Jain, Kokil; Singh, Gurinder

研究方向