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MARKET-LED QUALITY
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DOI：10.1016/0019-8501(92)90005-E.png)
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摘要
En 中文
Few, if any, industrial organizations today have remained unaffected by the quality movement, which emerged as one of the key management issues of the 1980s. Although the quality issue has a long history in most industrial organizations, dating from the introduction of quality control concepts in the post-War era and developing through quality assurance in the 1960s and 1970s, the quality issue gained much more importance and widespread acceptance in the form of total quality management (TQM) in the 1980s. This article questions the relationship between marketing and quality as management functions and demonstrates how an holistic approach to the strategic management of quality can affect the role that marketing plays in developing quality strategies and implementing quality programs in industrial organizations.
Keyword:
SERVICE QUALITY
PRODUCT QUALITY
ORIENTATION
MODEL
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4.4K
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