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Neil A. Morgan

Wisconsin School of Business

48H指数
174论文数
1.5W被引数
收录论文 46
发表时间
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Chief marketing officer role design首席营销官角色设计
errJournal of the Academy of Marketing Science
IF10.1
err2025-05-14
err0
errOAAI
errKimberly A. Whitler; Lopo L. Rego; Neil A. Morgan
err分享
err收藏
Marketing strategy implementation: Why is it so hard?☆,☆营销策略实施：为什么如此困难？☆,☆
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err0
PREAI
errMorgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; Musarra, Giuseppe
err分享
err收藏
Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2024-05-06
err0
errOAAI
errBhattacharya, Abhi; Morgan, Neil; Rego, Lopo; Hewett, Kelly
err分享
err收藏
Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future营销能力和谢尔比·D·亨特: 贡献、现状和未来
errhospitality marketing management
IF3
err2024-01-29
err3
PREAI
errMorgan, Neil A.; Feng, Hui
err分享
err收藏
Marketing performance assessment and accountability: Process and outcomes
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err13
errOAAI
errMorgan, Neil A.; Jayachandran, Satish; Hulland, John; Kumar, Binay; Katsikeas, Costas; Somosi, Agnes
err分享
err收藏
Examining Why and When Market Share Drives Firm Profit研究市场份额为何以及何时推动公司利润
errJOURNAL OF MARKETING
IF10.4
err2021-10-27
err33
errOAAI
errBhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L.
err分享
err收藏
Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
errJOURNAL OF MARKETING
IF10.4
err2020-12-11
err3
PREAI
errMorgan, Neil A.; Lurie, Robert S.
err分享
err收藏
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-11-17
err33
errOAAI
errBhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L.
err分享
err收藏
Outside-in marketing: Renaissance and future
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err16
errOAAI
errMusarra, Giuseppe; Morgan, Neil A.
err分享
err收藏
Upper echelons research in marketing市场营销中的高层研究
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-06-17
err61
errOAAI
errWhitler, Kimberly A.; Lee, Ben; Krause, Ryan; Morgan, Neil A.
err分享
err收藏
The impact of unprofitable customer management strategies on shareholder value无利可图的客户管理策略对股东价值的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-08-17
err22
PREAI
errFeng, Hui; Morgan, Neil A.; Rego, Lopo L.
err分享
err收藏
How marketing capabilities and current performance drive strategic intentions in international markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-04-01
err72
errOAAI
errKaleka, Anna; Morgan, Neil A.
err分享
err收藏
Reflections on Publishing in the Journal of Marketing
errJOURNAL OF MARKETING
IF10.4
err2018-10-12
err6
errOAAI
errKumar, V.; Mittal, Vikas; Morgan, Neil
err分享
err收藏
Research in marketing strategy
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-08-18
err138
errOAAI
errMorgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos
err分享
err收藏
The criticality of CMO-CIO alignment
errBUSINESS HORIZONS
IF7
err2017-05-01
err20
PREAI
errWhitler, Kimberly A.; Boyd, D. Eric; Morgan, Neil A.
err分享
err收藏
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-02-10
err88
errOAAI
errSpyropoulou, Stavroula; Katsikeas, Constantine S.; Skarmeas, Dionysis; Morgan, Neil A.
err分享
err收藏
Do managers know what their customers think and why?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-06-01
err95
errOAAI
errHult, G. Tomas M.; Morgeson, Forrest V., III; Morgan, Neil A.; Mithas, Sunil; Fornell, Claes
err分享
err收藏
Assessing Performance Outcomes in Marketing
errJOURNAL OF MARKETING
IF10.4
err2016-03-01
err395
PREAI
errKatsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
err分享
err收藏
Firm capabilities and growth: the moderating role of market conditions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-02-15
err151
PREAI
errFeng, Hui; Morgan, Neil A.; Rego, Lopo L.
err分享
err收藏
Marketing Department Power and Firm Performance
errJOURNAL OF MARKETING
IF10.4
err2015-09-01
err205
PREAI
errFeng, Hui; Morgan, Neil A.; Rego, Lopo L.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
G. Tomas M. Hult
H 指数: 92 · 论文数: 310
B
Bodo B. Schlegelmilch
H 指数: 59 · 论文数: 335
C
Claes Fornell
H 指数: 58 · 论文数: 163
C
Constantine S. Katsikeas
H 指数: 57 · 论文数: 187
L
Leonidas C. Leonidou
H 指数: 57 · 论文数: 151
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