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Portfolio decision-making genres: A case study
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DOI：10.1016/j.jengtecman.2009.10.006.png)
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摘要
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This article addresses the portfolio management practices and challenges of contemporary firms, Based on a review of the extant literature on project selection, termination and deletion decisions, we conducted an in-depth interview study with 19 key informants in 11 multinational firms. We identified three genres of portfolio management decision making: forma list-reactive, intuitive, and integrative. Each genre can be described by a unique set of portfolio management practices. For example, formalist-reactive firms rely on quantitative criteria while intuitive firms prefer qualitative criteria. In addition, each genre has to overcome a unique set of challenges. We discuss the three genres in detail and provide several implications for portfolio management decision making. (C) 2009 Elsevier B.V. All rights reserved.
Keyword:
Portfolio management
New product decision making
Case study
期刊
IF:
3.9
论文数:
795
被引数:
1.7K
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