arrow
返回

Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers

delete2024-11-20
delete1
delete
OA
AI
B
Behnam Mohammadi
N
Nikhil Malik
D
Derdenger, Tim
K
Kannan Srinivasan *
DOI:10.1287/mksc.2022.0396delete
delete原文链接
delete原文求助
delete分享
delete收藏
摘要

摘要

En 中文
The most recent artificial intelligence (AI) algorithms lack interpretability. Explainable artificial intelligence (XAI) aims to address this by explaining AI decisions to customers. Although it is commonly believed that the requirement of fully transparent XAI enhances consumer surplus, our paper challenges this view. We present a gametheoretic model where a policymaker maximizes consumer surplus in a duopoly market with heterogeneous customer preferences. Our model integrates AI accuracy, explanation depth, and method. We find that partial explanations can be an equilibrium in an unregulated setting. Furthermore, we identify scenarios where customers' and firms' desires for full explanation are misaligned. In these cases, regulating full explanations may not be socially optimal and could worsen the outcomes for firms and consumers. Flexible XAI policies outperform both full transparency and unregulated extremes.
Keyword:
machine learning
explainable AI
economics of AI
regulation
fairness

期刊

Journal of the Academy of Marketing Science 封面图
Journal of the Academy of Marketing Science
IF:
10.1
论文数:
3.4K
被引数:
2.2W

机构

U
university of southern california
学者数:
4.7W
论文数: 3.8W
被引数: 51
C
Carnegie Mellon University
学者数:
1.4W
论文数: 1.4W
被引数: 2.7W
引用论文

引用论文

IDO as a drug target for cancer immunotherapy: recent developments in IDO inhibitors discovery
err2016-01-01
err0
PREAI
errShan Qian; Man Zhang; Quanlong Chen; Yanying He; Wei Wang; Zhouyu Wang
err分享
err收藏
Electrical conduction in (polyvinyl alcohol/glycogen) blend films
err2008-04-23
err0
PREAI
errF.H. Abd El‐kader; S.A. Gaafer; K.H. Mahmoud; S.I. Mohamed; M.F.H. Abd El‐kader
err分享
err收藏
学者 查看更多内容