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Social Mobilization

delete2018-01-04
delete56
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OA
AI
T
Todd Rogers *
N
Noah J. Goldstein
C
Craig R. Fox
DOI：10.1146/annurev-psych-122414-033718delete
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摘要

摘要

En 中文
This article reviews research from several behavioral disciplines to derive strategies for prompting people to perform behaviors that are individually costly and provide negligible individual or social benefits but are meaningful when performed by a large number of individuals. Whereas the term social influence encompasses all the ways in which people influence other people, social mobilization refers specifically to principles that can be used to influence a large number of individuals to participate in such activities. The motivational force of social mobilization is amplified by the fact that others benefit from the encouraged behaviors, and its overall impact is enhanced by the fact that people are embedded within social networks. This article may be useful to those interested in the provision of public goods, collective action, and prosocial behavior, and we give special attention to field experiments on election participation, environmentally sustainable behaviors, and charitable giving.
Keyword:
social influence
collective action
charitable giving
voter mobilization
environmental behavior
field experiments
AI总结

AI总结

对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。

期刊

Annual Review of Psychology 封面图
Annual Review of Psychology
IF:
29.4
论文数:
1.9K
被引数:
3.0W

机构

H
Harvard University
学者数:
26.5W
论文数: 22.0W
被引数: 28.7W
University of California System 封面图
University of California System
学者数:
37.7W
论文数: 33.8W
被引数: 6.6K
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