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The material self

delete2020-12-01
delete12
PRE
AI
R
Richard P. Bagozzi *
A
Ayalla Ruvio
C
Chunyan Xie
DOI:10.1016/j.ijresmar.2020.03.002delete
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摘要

摘要

En 中文
We develop a conceptualization of the material self based on the self-identity and derive a four dimensional scale with 16-items to measure it. In Study 1, the concept of the material self and the new scale are compared and contrasted with existing measures where tests of reliability, construct validity, concurrent validity, and generalizability are examined on 1750 respondents from 5 countries (USA, Canada, China, Ghana, and Israel). The four dimensions of the material self consist of material self-projection, materialistic evaluation of others, emotional self-assurance, and self-deservingness. Study 2 uses a multitrait, multimethod matrix design to investigate convergent and discriminant validity on a new sample of 301 adult consumers in the US. Finally in Study 3 we establish validity for two samples in England (n = 202), where nomological validity and managerial implications are tested. (C) 2020 Elsevier B.V. All rights reserved.
Keyword:
Materialism
Self-identity
Cross-cultural validation
Construct validity
Nomological validity

期刊

International Journal of Research in Marketing 封面图
International Journal of Research in Marketing
IF:
7.5
论文数:
1.2K
被引数:
6.4K

机构

U
University of Michigan
学者数:
6.4W
论文数: 5.3W
被引数: 124
U
university of michigan system
学者数:
9.1W
论文数: 8.6W
被引数: 133
M
michigan state university
学者数:
3.6W
论文数: 3.2W
被引数: 44
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