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Journal

J
Journal of Marketing Research
IF:
5
Papers:
2.6K
Citations:
2.9W

Organization

N
northwestern university
Scholars:
1.1K
Papers: 401
Citations: 0
G
georgetown university
Scholars:
173
Papers: 87
Citations: 0
S
Singapore Management University
Scholars:
88
Papers: 60
Citations: 0
U
University of Pennsylvania
Scholars:
1.8K
Papers: 664
Citations: 0
P
pennsylvania state university
Scholars:
573
Papers: 272
Citations: 0
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Cited Papers

Cited Papers

It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
errJournal of Marketing Research
IF5
err2025-07-11
err0
PREAI
errTheresa A. Kwon; Peggy J. Liu; Kelly L. Haws
errShare
errSave
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
errJournal of Marketing Research
IF5
err2025-08-29
err0
PREAI
errRamkumar Janakiraman; Harsha Kamatham; Rishika Rishika; Subodha Kumar
errShare
errSave
Reproducibility in Management Science
errManagement Science
IF0
err2024-03-01
err0
errOAAI
errMiloš Fišar; Ben Greiner; Christoph Huber; Elena Katok; Ali I. Ozkes
errShare
errSave
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-01-13
err0
PREAI
errDolbec, Pierre-Yann
errShare
errSave
P-hacking and Policy Arbitrage under a Data Disclosure Mandate: Evidence from the Journal of Accounting Research
err
IF0
err
err0
PREAI
errGao,Huasheng; Xu,Bo; Xuan,Yuhao
errShare
errSave
Retributive Philanthropy
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-02-06
err0
PREAI
errEthan Milne; Kirk Kristofferson; Miranda R. Goode
errShare
errSave
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
errJournal of Marketing Research
IF5
err2025-07-31
err0
errOAAI
errArnd Vomberg; Maximilian Friess; Sascha Alavi; Verena Maag; Jan Wieseke
errShare
errSave
The Value of Genetic Data in Predicting Preferences: A Study of Food Taste
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-05-07
err0
PREAI
errDaviet, Remi; Nave, Gideon
errShare
errSave
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
errManagement Science
IF0
err2014-06-01
err0
errOAAI
errSantiago Gallino; Antonio Moreno
errShare
errSave
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-10-24
err1
PREAI
errRieger, Verena; Dreller, Anne; Engelen, Andreas
errShare
errSave
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