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Rock On, Macromarketing!

delete2020-02-05
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OA
AI
M
Mark Peterson *
DOI:10.1177/0276146719900400delete
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Abstract

Abstract

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AI Summary

AI Summary

Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.

Journal

Journal of Macromarketing cover
Journal of Macromarketing
IF:
2.3
Papers:
809
Citations:
2.0K

Organization

U
university of wyoming
Scholars:
6.4K
Papers: 5.9K
Citations: 8