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M

Mark Peterson

university of wyoming

54H-index
259Paper Count
1.3WCitation Count
Published Papers 47
Publication Date
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Investigating citizens' support for the emerging innovation of nuclear microreactors
errProgress in Nuclear Energy
IF3.2
err2026-05-23
err0
PREAI
errdos Santos, Monique Matsuda; Peterson, Mark; Righetti, Tara; Feldman, Dave
errShare
errSave
Gauging citizen preferences for the emerging energy-technology of nuclear microreactors
errTechnology in Society
IF12.5
err2025-08-23
err0
PREAI
errMark Peterson; Shawn Enriques; Rob Godby; David Feldman
errShare
errSave
Data-Driven Configurations of Global Prosperity
errJournal of Macromarketing
IF2.3
err2025-07-23
err0
PREAI
errMonique Matsuda dos Santos; Mark Peterson
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errSave
Seeing the Forest for the Holixec Learning Trees
errJOURNAL OF MACROMARKETING
IF2.3
err2025-01-23
err0
PREAI
errPeterson, Mark
errShare
errSave
A Consumer Vulnerability Perspective on State-Sponsored Propaganda
errJOURNAL OF MACROMARKETING
IF2.3
err2024-06-13
err0
PREAI
errEnriques, Shawn; Peterson, Mark
errShare
errSave
Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon
errJOURNAL OF MACROMARKETING
IF2.3
err2023-06-15
err1
PREAI
errPeterson, Mark; Watson, Forrest; Abou-Khalil, Walid J.
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errSave
Ad typicality judgments in the processing of creative television ads
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-12
err1
PREAI
errPeterson, Mark; Malhotra, Naresh K.
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errSave
Regeneration: Ending the Climate Crisis in One Generation
errJOURNAL OF MACROMARKETING
IF2.3
err2022-04-26
err0
PREAI
errPeterson, Mark
errShare
errSave
Sustainable Marketing and Consumer Support for Sustainable Businsses
errSUSTAINABLE PRODUCTION AND CONSUMPTION
IF9.6
err2021-07-01
err54
errOAAI
errPeterson, Mark; Minton, Elizabeth A.; Liu, Richie L.; Bartholomew, Darrell E.
errShare
errSave
Rock On, Macromarketing!
errJOURNAL OF MACROMARKETING
IF2.3
err2020-02-05
err6
errOAAI
errPeterson, Mark
errShare
errSave
A high-speed world with fake news: brand managers take warning
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-11-13
err29
PREAI
errPeterson, Mark
errShare
errSave
Consumers' processing of mindful commercial car sharing
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2019-01-10
err33
PREAI
errPeterson, Mark; Simkins, Travis
errShare
errSave
Interpreting societal culture value dimensions
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2018-10-26
err34
PREAI
errPeterson, Mark F.; Barreto, Tais S.
errShare
errSave
Citizen preferences for possible energy policies at the national and state levels
errENERGY POLICY
IF9.2
err2018-10-01
err9
PREAI
errPeterson, Mark; Feldman, David
errShare
errSave
Traversing cultural boundaries in IB: The complex relationships between explicit country and implicit cultural group boundaries at multiple levels
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2018-10-01
err34
PREAI
errPeterson, Mark F.; Sondergaard, Mikael; Kara, Aycan
errShare
errSave
Robert F. Lusch-One of a Kind Scholar and a Macromarketer
errJOURNAL OF MACROMARKETING
IF2.3
err2017-07-05
err1
PREAI
errPeterson, Mark
errShare
errSave
The Long-Term Impact of Entrepreneurial Self-Efficacy and Entrepreneurial Orientation on Venture Performance
errJOURNAL OF SMALL BUSINESS MANAGEMENT
IF6
err2017-03-05
err142
PREAI
errMcGee, Jeffrey E.; Peterson, Mark
errShare
errSave
The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2016-11-17
err98
PREAI
errClaudy, Marius C.; Peterson, Mark; Pagell, Mark
errShare
errSave
Development and Quality of Life in Turkey: How Globalization, Religion, and Economic Growth Influence Individual Well-being
errJOURNAL OF MACROMARKETING
IF2.3
err2016-07-26
err29
PREAI
errSandikci, Ozlem; Peterson, Mark; Ekici, Ahmet; Simkins, Travis
errShare
errSave
Think Macro!
errJOURNAL OF MACROMARKETING
IF2.3
err2016-04-26
err9
PREAI
errPeterson, Mark
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
M
Michael Harris Bond
H-index: 88 · Papers: 453
N
Naresh K. Malhotra
H-index: 65 · Papers: 335
P
Peter B. Smith
H-index: 55 · Papers: 251
A
Aaron Cohen
H-index: 50 · Papers: 171
D
D. Feldman
H-index: 49 · Papers: 404
View more