.png){kind=icon}
Return
Why service?
.png){kind=icon}
PRE
AI
DOI：10.1007/s11747-007-0068-7.png)
.png){kind=icon}
Original request for help.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
Service-dominant logic appears to have found resonance in the marketing community since its introduction as the evolving, new dominant logic in the Journal of Marketing (Vargo and Lusch 2004a, Journal of Marketing, 68, 1 - 17 (January)). But, on occasion, so has the question of whether the concept service captures the essence of the new logic. This article addresses the role of service as the heart of value-creation, exchange, markets, and marketing, as well as its considerable implications for research, practice, societal well-being, and public policy. The purposes are both to clarify the issues and to foster the continuing dialog around the service-dominant logic for marketing, as well as for other disciplines.
Keywords:
service-dominant logic
S-D logic
new dominant logic
service marketing
AI Summary
Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.
Journal
IF:
10.1
Papers:
3.4K
Citations:
2.2W
Organization
Cited Papers
ShareSaveInterest and Applicability of Meta-Heuristic Algorithms in the Electrical Parameter Identification of Multiphase Machines.png)
Energies
OAAI
EnergiesIF0
OAAIShareSave
ShareSave
View more