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R

Robert F. Lusch

university of wyoming

75H-index
271Paper Count
5.6WCitation Count
Published Papers 52
Publication Date
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A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
errJOURNAL OF MARKETING
IF10.4
err2023-04-03
err2
PREAI
errFrias, Kellilynn M.; Ghosh, Mrinal; Janakiraman, Narayan; Duhan, Dale F.; Lusch, Robert F.
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errSave
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education
errJOURNAL OF MACROMARKETING
IF2.3
err2022-01-04
err2
PREAI
errWeinberger, Michelle F.; Lusch, Robert F.
errShare
errSave
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-11-24
err42
PREAI
errGodfrey, D. Matthew; Price, Linda L.; Lusch, Robert F.
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errSave
Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal
errEXPERT SYSTEMS WITH APPLICATIONS
IF7.5
err2020-12-01
err4
PREAI
errO'Brien, Matthew; Liu, Ying; Chen, Hongyu; Lusch, Robert
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errSave
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening
errJOURNAL OF MACROMARKETING
IF2.3
err2020-05-26
err8
PREAI
errFrias, Kellilynn M.; Popovich, Deidre L.; Duhan, Dale F.; Lusch, Robert F.
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errSave
Redefining the market: A treatise on exchange and shared understanding
errmarketing theory and practice
IF2.8
err2018-05-20
err19
PREAI
errLusch, Robert F.; Watts, Jameson K. M.
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errSave
The Long Macro View
errJOURNAL OF MACROMARKETING
IF2.3
err2017-06-07
err21
PREAI
errLusch, Robert F.
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errSave
A SERVICE PERSPECTIVE FOR HUMAN CAPITAL RESOURCES: A CRITICAL BASE FOR STRATEGY IMPLEMENTATION
errACADEMY OF MANAGEMENT PERSPECTIVES
IF5.7
err2017-05-01
err95
errOAAI
errGreer, Charles R.; Lusch, Robert F.; Hitt, Michael A.
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errSave
Service-dominant logic 2025
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-03-01
err812
PREAI
errVargo, Stephen L.; Lusch, Robert F.
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errSave
Systems, networks, and ecosystems in service research
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2016-08-15
err151
PREAI
errBarile, Sergio; Lusch, Robert; Reynoso, Javier; Saviano, Marialuisa; Spohrer, James
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errSave
A service perspective: Key managerial insights from service-dominant (S-D) logic
errORGANIZATIONAL DYNAMICS
IF2.5
err2016-01-01
err75
PREAI
errGreer, Charles R.; Lusch, Robert F.; Vargo, Stephen L.
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errSave
Institutions and axioms: an extension and update of service-dominant logic
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-07-16
err2.1K
PREAI
errVargo, Stephen L.; Lusch, Robert F.
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errSave
A Service Lens on Value Creation: MARKETING'S ROLE IN ACHIEVING STRATEGIC ADVANTAGE
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2014-11-01
err114
PREAI
errBettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L.
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errSave
Converting knowledge into value Gaining insights from service dominant logic and neuroeconomics
errINTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT
IF7.3
err2014-09-30
err23
PREAI
errRandall, Wesley S.; Nowicki, David R.; Deshpande, Gopikrishna; Lusch, Robert F.
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errSave
Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2014-06-08
err382
PREAI
errChandler, Jennifer D.; Lusch, Robert F.
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errSave
The role of symbols in value cocreation
errmarketing theory and practice
IF2.8
err2014-05-23
err59
PREAI
errAkaka, Melissa Archpru; Corsaro, Daniela; Kelleher, Carol; Maglio, Paul P.; Seo, Yuri; Lusch, Robert F.; Vargo, Stephen L.
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errSave
Inversions of service-dominant logic
errmarketing theory and practice
IF2.8
err2014-05-20
err140
PREAI
errVargo, Stephen L.; Lusch, Robert F.
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errSave
The supply chain management of shopper marketing as viewed through a service ecosystem lens
errINTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT
IF7.3
err2014-03-03
err28
PREAI
errFlint, Daniel John; Lusch, Robert F.; Vargo, Stephen L.
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errSave
Untitled
errINTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT
IF7.3
err2014-03-03
err11
PREAI
errLusch, Robert F.; Vargo, Stephen L.; Fisher, Ron
errShare
errSave
Big Data Analytics: Perspective Shifting from Transactions to Ecosystems
errIEEE INTELLIGENT SYSTEMS
IF6.1
err2013-03-01
err5
errOAAI
errZeng, Daniel; Lusch, Robert
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
M
Michael A. Hitt
H-index: 126 · Papers: 646
L
Luk N. Van Wassenhove
H-index: 90 · Papers: 517
S
Stephen L. Vargo
H-index: 69 · Papers: 188
D
David A. Griffith
H-index: 61 · Papers: 204
J
Judith L. Bronstein
H-index: 59 · Papers: 225
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