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Marketing Letters cover

Marketing Letters

IF2.5
Papers76
Citations3251
Journal Papers 75
Publication Date
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When CEOs act ordinary: CEO consumption choices, self-brand closeness, and brand attitudes
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IF2.5
delete2026-08-15
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PREAI
deleteKuan-Chou Ko; Chia-Chen Hsu
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Bridging the gap: addressing measurement bias and integrating lexicons to generative AI
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IF2.5
delete2026-08-13
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deleteYoonsun Jeong; Sergio Grove; Eduardo D. Villacis-Calderon
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Market response, individual-level choice and diffusion models: from Frank Bass to artificial intelligence
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IF2.5
delete2026-08-04
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PREAI
deleteDominique Hanssens; Dipak Jain; Gurumurthy Kalyanaram; Donald R. Lehmann; Robert Leone; David Reibstein
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Ready or not to checkout: The device effect on cart abandonment
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IF2.5
delete2026-07-15
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PREAI
deleteYunxin Liu
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The persuasive power of
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IF2.5
delete2026-07-04
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PREAI
deleteXinyi Li; Hongyu Meng; Jun Ye
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The pitfalls of personalization: understanding consumer responses to online embarrassing recommendations
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IF2.5
delete2026-06-27
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deleteXinping Wei; Yunqing Chen; Leilei Gao
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Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses
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IF2.5
delete2026-06-26
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PREAI
deleteDoug J. Chung; Byoung G. Park
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Do cashless payments still increase vice purchases?
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IF2.5
delete2026-06-05
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PREAI
deleteJoowon Park
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Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers
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IF2.5
delete2026-05-30
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deleteWooyong Jo; Jie Li
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When does size matter? Divergent effects of recommendation set size in AI versus human recommenders
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IF2.5
delete2026-05-28
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PREAI
deleteXiaohong Zhao; Binglin Chen; Zhiyong Yang
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Using LLMs as sentiment analyzers to predict review helpfulness: first insights to open the black box
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IF2.5
delete2026-05-22
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deleteChristian G. H. Winter; Nicolas A. Zacharias; Mattis Hartwig
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Turning the tide on panic buying: how resale opportunities reduce product demand
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IF2.5
delete2026-05-18
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PREAI
deleteDemei Kong; Liang Huang; Yongbo Xiao
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Lasting luxury: how symmetrical product design boosts sustainable consumption
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IF2.5
delete2026-05-13
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deleteAlba D’Aniello; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev
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Clicking into fear: an empirical research on users’ social media use and financial investment fear
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IF2.5
delete2026-05-09
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deleteZefeng Bai; Botong Xue; Jinglin Hu; Pengcheng Wang
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AI vs. human in customer service: how attribute type changes the game
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IF2.5
delete2026-05-05
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PREAI
deleteFakhri Baghirov
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Is volunteering a gateway to increased monetary giving? Evidence from a field experiment
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IF2.5
delete2026-05-05
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deleteSachin Gupta; Sungjin Kim; Anirban Mukherjee
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Online reviews: information content, drivers, and platform design
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IF2.5
delete2026-04-23
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PREAI
deleteTommaso Bondi; Michelangelo Rossi
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How air quality shapes offline consumption: evidence from price promotion and store traffic
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IF2.5
delete2026-04-21
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PREAI
deleteLi Wang; Min Jiang
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Double Jeopardy in digital entertainment: a replication corner study using Steam data
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IF2.5
delete2026-04-08
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deleteMarek Šulik
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Seeing is wanting: Interior-revealing packaging depictions increase purchase intentions for indulgent foods
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IF2.5
delete2026-03-30
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PREAI
deleteYunxin Liu
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