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Marketing Letters cover

Marketing Letters

IF2.5
Papers83
Citations3251
Journal Papers 82
Publication Date
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People or planet? Consumer responses to socially and environmentally responsible brands
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IF2.5
delete2026-10-10
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PREAI
deleteG. Ceren Gerry Aksu; Ozum Zor; Gergana Y. Nenkov
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Does AI reduce the reputation premium in knowledge diffusion?
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IF2.5
delete2026-09-27
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PREAI
deleteWeijia Wang
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Words of making: how craft and industrial emphases impact market appeal in digital platforms
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IF2.5
delete2026-09-24
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deleteAntea Gambicorti; Federico Mangiò; Federica Nieri; Daniele Dalli
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Before the skip option: impact of facial presence on video view completions
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IF2.5
delete2026-09-14
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deleteBryson Hilton; Ashwin Malshe; Richard Gretz
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Return-aware platform experimentation: new directions for research
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IF2.5
delete2026-09-09
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PREAI
deleteJacqueline Doremus; Joel Persson; Brian St. Thomas; Carlos A. Flores; Sebastian Ankargren; Mårten Schultzberg; Kyle Kretschman
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Indulgent visuals go viral? Brand luxury matters
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IF2.5
delete2026-09-09
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deleteZitian Adam; Ying Feng
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When CEOs act ordinary: CEO consumption choices, self-brand closeness, and brand attitudes
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IF2.5
delete2026-08-15
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PREAI
deleteKuan-Chou Ko; Chia-Chen Hsu
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Bridging the gap: addressing measurement bias and integrating lexicons to generative AI
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IF2.5
delete2026-08-13
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deleteYoonsun Jeong; Sergio Grove; Eduardo D. Villacis-Calderon
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Market response, individual-level choice and diffusion models: from Frank Bass to artificial intelligence
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IF2.5
delete2026-08-04
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PREAI
deleteDominique Hanssens; Dipak Jain; Gurumurthy Kalyanaram; Donald R. Lehmann; Robert Leone; David Reibstein
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Donald R. Lehmann’s contribution and legacy in marketing
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IF2.5
delete2026-07-22
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PREAI
deleteNaveen Donthu; Weng Marc Lim; Annur Islam Sifat
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Ready or not to checkout: The device effect on cart abandonment
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IF2.5
delete2026-07-15
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PREAI
deleteYunxin Liu
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The persuasive power of
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IF2.5
delete2026-07-04
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PREAI
deleteXinyi Li; Hongyu Meng; Jun Ye
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The pitfalls of personalization: understanding consumer responses to online embarrassing recommendations
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IF2.5
delete2026-06-27
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deleteXinping Wei; Yunqing Chen; Leilei Gao
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Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses
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IF2.5
delete2026-06-26
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PREAI
deleteDoug J. Chung; Byoung G. Park
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Do cashless payments still increase vice purchases?
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IF2.5
delete2026-06-05
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PREAI
deleteJoowon Park
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Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers
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IF2.5
delete2026-05-30
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deleteWooyong Jo; Jie Li
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When does size matter? Divergent effects of recommendation set size in AI versus human recommenders
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IF2.5
delete2026-05-28
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PREAI
deleteXiaohong Zhao; Binglin Chen; Zhiyong Yang
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Using LLMs as sentiment analyzers to predict review helpfulness: first insights to open the black box
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IF2.5
delete2026-05-22
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deleteChristian G. H. Winter; Nicolas A. Zacharias; Mattis Hartwig
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Turning the tide on panic buying: how resale opportunities reduce product demand
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IF2.5
delete2026-05-18
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PREAI
deleteDemei Kong; Liang Huang; Yongbo Xiao
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Lasting luxury: how symmetrical product design boosts sustainable consumption
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IF2.5
delete2026-05-13
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deleteAlba D’Aniello; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev
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