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G

Galen T. Trail

Seattle University

37H-index
79Paper Count
5.7KCitation Count
Published Papers 24
Publication Date
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The role of identity on receptivity to environmental messaging and its impact on fandom
errSPORT MANAGEMENT REVIEW
IF3.8
err2025-05-27
err0
errOAAI
errBrian P. McCullough; Galen Trail; Timothy Kellison; Jessica R. Murfree
errShare
errSave
Ethics in quantitative sport management research: the impact of AI
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-07-23
err0
PREAI
errTrail, Galen; Kim, Ari; Bang, Hyejin; Braunstein-Minkove, Jessica R.
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Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-01-29
err1
PREAI
errTrail, Galen
errShare
errSave
How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2023-12-05
err2
PREAI
errTrail, Galen; Bang, Hyejin; Dees, Windy
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errSave
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2022-09-12
err5
PREAI
errTrail, Galen; Lee, Don; Triantafyllidis, Stavros; Minkove, Jessica; Kim, Ari; Sweeney, Kristi; Choi, Wanyong; Alfaro-Barrantes, Priscila
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Assessing key performance indicators of corporate social responsibility initiatives in sport
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2022-02-03
err33
PREAI
errMcCullough, Brian P.; Trail, Galen T.
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errSave
The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err45
PREAI
errTrail, Galen T.; Kim, Yu-Kyoum; Kwon, Harry Hyungil; Harrolle, Michelle Gacio; Braunstein-Minkove, Jessica R.; Dick, Ron
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errSave
Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err30
PREAI
errLee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; Anderson, Dean F.
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errSave
Transformative marketing: health and well-being of Special Olympic athletes
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2020-08-13
err11
PREAI
errMcCullough, Brian P.; Trail, Galen T.
errShare
errSave
Marketing sustainability through sport: testing the sport sustainability campaign evaluation model
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2019-03-19
err61
errOAAI
errTrail, Galen T.; McCullough, Brian P.
errShare
errSave
A model bridging team brand experience and sponsorship brand experience
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2017-11-06
err37
errOAAI
errBiscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki
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An examination of Oliver's product loyalty framework
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2016-04-29
err9
PREAI
errTrail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; Anderson, Dean; Robinson, Matthew J.
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An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program
errsport management review
IF3.5
err2013-03-01
err55
PREAI
errShapiro, Stephen L.; Ridinger, Lynn C.; Trail, Galen T.
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errSave
The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport
errsport management review
IF3.5
err2011-11-01
err27
PREAI
errLee, Donghun; Trail, Galen
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errSave
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework
errsport management review
IF3.5
err2011-11-01
err105
PREAI
errKim, Yu Kyoum; Trail, Galen; Ko, Yong Jae
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errSave
A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach
errsport management review
IF3.5
err2011-01-01
err116
PREAI
errKim, Yu Kyoum; Trail, Galen
errShare
errSave
Conative Loyalty of Latino and Non-Latino Professional Baseball Fans
errsport management review
IF3.5
err2010-07-01
err38
PREAI
errHarrolle, Michelle; Trail, Galen; Rodriguez, Ariel; Jordan, Jeremy
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errSave
Constraints and Motivators: A New Model to Explain Sport Consumer Behavior
errsport management review
IF3.5
err2010-03-01
err160
PREAI
errKim, Yu Kyoum; Trail, Galen
errShare
errSave
The Role of Psychological Contract in Intention to Continue Volunteering
errsport management review
IF3.5
err2009-09-01
err73
PREAI
errKim, May; Trail, Galen T.; Lim, Jon; Kim, Yu Kyoum
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errSave
The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel
errsport management review
IF3.5
err2007-10-01
err222
PREAI
errKwon, Harry H.; Trail, Galen; James, Jeffrey D.
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
J
Jeffrey James
H-index: 50 · Papers: 398
P
Packianathan Chelladurai
H-index: 45 · Papers: 149
S
Stephen Ross
H-index: 44 · Papers: 166
Y
Yong Jae Ko
H-index: 36 · Papers: 135
Y
Yukyoum Kim
H-index: 33 · Papers: 102
View more