Yael Zemack‐Rugar - Publications, H-index & Citations

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Yael Zemack‐Rugar

State University System of Florida

6H-index

27Paper Count

496Citation Count

Published Papers 8

Publication Date

The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2024-06-19

PREAI

Zemack-Rugar, Yael; Boman, Laura; Kramer, Thomas

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If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence-Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success

JOURNAL OF MARKETING RESEARCH

IF5

2019-01-31

PREAI

Zemack-Rugar, Yael; Corus, Canan; Brinberg, David

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The impact of visualizing use versus acquisition of a product on the appeal of its complement

PSYCHOLOGY & MARKETING

IF9.1

2019-01-17

PREAI

Zemack-Rugar, Yael; Rabino, Rebecca

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The effects of anticipated goal-inconsistent behavior on present goal choices

PSYCHOLOGY & MARKETING

IF9.1

2018-05-22

PREAI

Zemack-Rugar, Yael; Corus, Canan

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Just do it! Why committed consumers react negatively to assertive ads

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2017-01-28

PREAI

Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J.

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When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2015-06-11

PREAI

Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; Fitzsimons, Gavan J.

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The Response-to-Failure Scale: Predicting Behavior Following Initial Self-Control Failure

JOURNAL OF MARKETING RESEARCH

IF5

2012-12-01

PREAI

Zemack-Rugar, Yael; Corus, Canan; Brinberg, David

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The effects of nonconsciously priming emotion concepts on behavior

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

IF6.7

2007-01-01

165

PREAI

Zemack-Rugar, Yael; Bettman, James R.; Fitzsimons, Gavan J.

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Research Directions