Florian Zettelmeyer - Publications, H-index & Citations

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Florian Zettelmeyer

Northwestern University

27H-index

76Paper Count

4.0KCitation Count

Published Papers 12

Publication Date

the academy of marketing science

IF4.9

2023-07-01

OAAI

Gordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian

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JOURNAL OF MARKETING RESEARCH

IF5

2020-10-01

PREAI

Atefi, Yashar; Ahearne, Michael; Hohenberg, Sebastian; Hall, Zachary; Zettelmeyer, Florian

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the academy of marketing science

IF4.9

2019-03-01

116

PREAI

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; Chapsky, Dan

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JOURNAL OF MARKETING RESEARCH

IF5

2017-02-01

OAAI

Busse, Meghan R.; Israeli, Ayelet; Zettelmeyer, Florian

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the academy of marketing science

IF4.9

2010-03-01

OAAI

Busse, Meghan R.; Simester, Duncan I.; Zettelmeyer, Florian

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JOURNAL OF MARKETING RESEARCH

IF5

2009-12-01

109

PREAI

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian

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the academy of marketing science

IF4.9

2009-11-01

PREAI

Shaffer, Greg; Zettelmeyer, Florian

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JOURNAL OF MARKETING RESEARCH

IF5

2006-05-01

138

PREAI

Zettelmeyer, F; Morton, FS; Silva-Risso, J

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the academy of marketing science

IF4.9

2004-11-01

PREAI

Shaffer, G; Zettelmeyer, F

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the academy of marketing science

IF4.9

2002-08-01

PREAI

Shaffer, G; Zettelmeyer, F

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JOURNAL OF MARKETING RESEARCH

IF5

2000-08-01

173

PREAI

Zettelmeyer, F

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JOURNAL OF CONSUMER RESEARCH

IF6.4

1997-06-01

127

PREAI

Prelec, D; Wernerfelt, B; Zettelmeyer, F

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Research Directions