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J

Jungkun Park

hanyang university

40H-index
186Paper Count
5.5KCitation Count
Published Papers 60
Publication Date
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When to punish? A structural model of cognitive dissonance and moral reasoning in shaping consumer responses to greenwashing
errJournal of Marketing Management
IF3
err2026-06-29
err0
PREAI
errJungkun Park; Christine Ye; Jiawei Miao
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Anthropomorphic AI in retail: Machine, assistant, or coworker?
errJournal of Retailing and Consumer Services
IF13.1
err2026-05-08
err0
PREAI
errJungkun Park; Yuhsuan Chen; Minsoo Kim
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errSave
True beauty lies in authenticity: unveiling the hidden force behind brand loyalty in luxury cosmetics
errTotal Quality Management and Business Excellence
IF4.8
err2025-11-01
err0
PREAI
errLee, Jung Ick; Park, Jungkun; Chen, Yuhsuan
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errSave
Editorial Introduction: Innovations for smart and sustainable retailing
errJournal of Retailing and Consumer Services
IF13.1
err2025-07-18
err0
PREAI
errWeon Sang Yoo; JungKun Park
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errSave
Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption
errJournal of Retailing and Consumer Services
IF13.1
err2025-07-12
err0
PREAI
errJungKun Park; Suhyoung Ahn; Sangwoo Lee
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errSave
Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
errJournal of Retailing and Consumer Services
IF13.1
err2025-06-15
err0
PREAI
errJungKun Park; Suhyoung Ahn
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errSave
How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-05-01
err2
PREAI
errAhn, Suhyoung; Park, Jungkun; Ye, Sangbeak
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Editorial: Analysing emotional labor in the service industries: consumer and business perspectives, volume II
errFRONTIERS IN PSYCHOLOGY
IF2.9
err2025-04-09
err0
errOAAI
errYoo, Weon Sang; Park, Jungkun; Back, Ki-Joon
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Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviour
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2025-02-21
err0
PREAI
errHyun, Hyowon; Park, Jungkun; Ahn, Suhyoung
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errSave
Invisible to influential: customer emotional labour's impact on luxury services
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2025-02-14
err0
PREAI
errPark, Jungkun; Chen, Yuhsuan
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errSave
Exploring perceived value's impact on attitudes in autonomous public transportation services: a multi-dimensional approach
errTOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
IF4.8
err2024-12-18
err0
PREAI
errHong, Eunpyo; Park, Jungkun; Lim, Boram
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Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-11-01
err0
PREAI
errPark, JungKun; Ahn, Suhyoung
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Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
errINTERNATIONAL JOURNAL OF TOURISM RESEARCH
IF5.7
err2024-10-11
err0
PREAI
errYun, Jeewoo; Klaus, Phil; Hong, Eunpyo; Lee, Sangwoo; Park, Jungkun
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errSave
Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
errINTERNATIONAL JOURNAL OF TOURISM RESEARCH
IF5.7
err2024-09-28
err0
PREAI
errPark, Jungkun; Yun, Jeewoo; Ahn, Jiseon
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Intention to adopt services by AI avatar: A protection motivation theory perspective
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-09-01
err1
PREAI
errPark, Jungkun; Yun, Jeewoo; Chang, Woondeog
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Drives of in-store revenge consumption in the post-pandemic: A study in China
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-07-01
err2
PREAI
errLe, Hoang Tran Phuoc Mai; Park, Jungkun
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A comparative study on the effect of ChatGPT recommendation and AI recommender systems on the formation of a consideration set
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err7
PREAI
errChang, Woondeog; Park, Jungkun
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errSave
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err6
PREAI
errHyun, Hyowon; Park, Jungkun; Hong, Eunpyo
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errSave
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
errJOURNAL OF TRAVEL & TOURISM MARKETING
IF9
err2024-02-07
err6
PREAI
errHyun, Hyowon; Ahn, Jiseon; Hong, Eunpyo; Park, Jungkun
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errSave
Special issue: ESGs and SDGs
errJOURNAL OF TRAVEL & TOURISM MARKETING
IF9
err2024-02-07
err2
PREAI
errLee, Jinsoo; Back, Ki-Joon; Park, Jungkun
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Research Directions

No research directions
Co-authors
Cooperation Journals
A
Alastair M. Morrison
H-index: 73 · Papers: 525
J
Jin‐Soo Lee
H-index: 53 · Papers: 362
K
Ki‐Joon Back
H-index: 48 · Papers: 121
W
Won‐Moo Hur
H-index: 47 · Papers: 170
张
张迎辉 (Yinghui Zhang)
H-index: 41 · Papers: 277
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