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Pei‐Hsuan Tsai

National Penghu University of Science and Technology

19H-index
49Paper Count
1.1KCitation Count
Published Papers 26
Publication Date
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Why do people resist mobile health applications? Understanding public resistance intention through extended innovation resistance theory
errTechnological Forecasting and Social Change
IF13.3
err2026-06-08
err0
PREAI
errPei-Hsuan Tsai; Wen-Hsuan Lo
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What influences Generation Y consumers’ NFT purchase intentions? An extended theory of consumption values perspective on digital collectables
errElectronic Commerce Research and Applications
IF6.3
err2026-06-04
err0
PREAI
errPei-Hsuan Tsai; Ming-Chia Hsieh; Jia-Wei Tang; Chia-Fan Lee
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Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short-Form Videos Influence Generation Z Consumers in e-Commerce
errInternational Journal of Consumer Studies
IF7.6
err2026-03-30
err0
PREAI
errPei-Hsuan Tsai
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Key decision criteria for integrating non-fungible tokens (NFTs) into e-commerce platforms
errElectronic Commerce Research and Applications
IF6.3
err2026-01-15
err0
PREAI
errPei-Hsuan Tsai; Silvana Trimi; Jia-Wei Tang
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Exploring the factors influencing consumers' engagement with AI digital signage in retailing: evidence from Taiwan
errJournal of Enterprise Information Management
IF6.4
err2025-11-27
err0
PREAI
errWei-Hung Hsiao; Pei-Hsuan Tsai; Chih-Jou Chen
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Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory
errElectronic Commerce Research and Applications
IF6.3
err2025-09-25
err0
PREAI
errPei-Hsuan Tsai; Wei-Hung Hsiao
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Utilising podcast digital content marketing to influence consumer purchasing behaviour on e-commerce platform: A study on social presence and media richness theories
errElectronic Commerce Research and Applications
IF6.3
err2025-07-04
err0
PREAI
errPei-Hsuan Tsai; Ming-Chia Hsieh; Jia-Wei Tang
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Creating an operational evaluation model for catering delivery platforms using an expanded BOCR theory
errRESEARCH IN TRANSPORTATION BUSINESS AND MANAGEMENT
IF4.4
err2025-03-01
err0
PREAI
errTsai, Pei-Hsuan; Tang, Jia-Wei
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Applying the extended UTAUT-2 to assess the factors contributing to consumers' usage intention towards over-the-top video streaming platforms
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-11-01
err0
PREAI
errTsai, Pei-Hsuan; Tang, Jia-Wei; Ou, Mei-Ling
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An Empirical Study of Sustainable Development Model for Recreational Fishery Based on Multiple Perspectives
errINTERNATIONAL JOURNAL OF TOURISM RESEARCH
IF5.7
err2024-09-17
err0
PREAI
errTang, Jia-Wei; Tsai, Pei-Hsuan
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Exploring critical determinants influencing businesses' continuous usage of mobile payment in post-pandemic era: Based on the UTAUT2 perspective
errTECHNOLOGY IN SOCIETY
IF12.5
err2024-06-01
err3
PREAI
errTang, Jia-Wei; Tsai, Pei-Hsuan
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Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err3
PREAI
errTsai, Pei-Hsuan
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Consumers' switching intention towards E-commerce platforms' store-to-store pickup services: The application of the extended PPM model
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err15
PREAI
errTsai, Pei-Hsuan; Tang, Jia-Wei
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Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2023-10-01
err2
PREAI
errTsai, Pei-Hsuan; Kao, Ya-Ling; Tang, Jia-Wei
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Factors influencing the consumers? behavioural intention to use online food delivery service: Empirical evidence from Taiwan
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err19
PREAI
errTsai, Pei-Hsuan; Chen, Chih-Jou; Hsiao, Wei-Hung; Lin, Chin-Tsai
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Impacts of emotional regulation, adaptive selling and customer-oriented behavior on sales performance: the moderating role of job resourcefulness
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2022-07-19
err5
PREAI
errKuo, Szu-Yu; Kao, Ya-Ling; Tang, Jia-Wei; Tsai, Pei-Hsuan
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Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-05-05
err18
PREAI
errTsai, Pei-Hsuan; Hsiao, Wei-Hung; Chen, Chih-Jou
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Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors' perspective
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-01-01
err6
PREAI
errTsai, Pei-Hsuan; Tang, Jia-Wei; Chen, Chih-Jou
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Entertainment in retailing: Challenges and opportunities in the TV game console industry *
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-05-01
err16
PREAI
errTsai, Pei-Hsuan; Chen, Chih-Jou
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Strategic evaluation criteria to assess competitiveness of the service industry in Taiwan
errJOURNAL OF POLICY MODELING
IF3.1
err2020-11-01
err20
PREAI
errTsai, Pei-Hsuan
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Research Directions

No research directions
Co-authors
Cooperation Journals
C
Chin‐Tsai Lin
H-index: 34 · Papers: 221
S
Silvana Trimi
H-index: 32 · Papers: 77
S
Shun‐Chiao Chang
H-index: 27 · Papers: 63
C
Cheng‐Ru Wu
H-index: 24 · Papers: 101
J
Jinlong Wang
H-index: 15 · Papers: 142
View more