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Y

Yolande Piris

universite paris-pantheon-assas

5H-index
56Paper Count
108Citation Count
Published Papers 3
Publication Date
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Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err9
errOAAI
errBoujena, Othman; Ulrich, Isabelle; Piris, Yolande; Chicheportiche, Laetitia
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errSave
Customer satisfaction and natural language processing
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err27
errOAAI
errPiris, Yolande; Gay, Anne-Cecile
errShare
errSave
Variety perception and attitude toward digital assortments
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2019-12-09
err5
PREAI
errPiris, Yolande; Guibert, Nathalie
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
I
Isabelle Ulrich
H-index: 11 · Papers: 42
N
Nathalie Guibert
H-index: 9 · Papers: 48
O
Othman Boujena
H-index: 4 · Papers: 21
L
Laëtitia Chicheportiche
H-index: 2 · Papers: 4
A
Anne-Cécile Gay
H-index: 1 · Papers: 7
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