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I

Isabelle Ulrich

neoma business school

11H-index
42Paper Count
362Citation Count
Published Papers 8
Publication Date
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The travel influencer construct: An empirical exploration and validation
errTOURISM MANAGEMENT
IF12.4
err2024-04-01
err9
PREAI
errManthiou, Aikaterini; Ulrich, Isabelle; Kuppelwieser, Volker
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A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err4
PREAI
errUlrich, Isabelle; Cacho-Elizondo, Silvia; Damay, Coralie; Loussaief, Leila
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errSave
Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err9
errOAAI
errBoujena, Othman; Ulrich, Isabelle; Piris, Yolande; Chicheportiche, Laetitia
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errSave
Customer engagement and performance in social media: a managerial perspective
errELECTRONIC MARKETS
IF6.8
err2021-01-06
err14
PREAI
errBoujena, Othman; Ulrich, Isabelle; Manthiou, Aikaterini; Godey, Bruno
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How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-09-01
err27
PREAI
errLoussaief, Leila; Ulrich, Isabelle; Damay, Coralie
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errSave
Brand gender-bending: The impact of an endorsed brand strategy on consumers' evaluation of gendered mixed-target brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-05-30
err28
PREAI
errAzar, Salim L.; Aime, Isabelle; Ulrich, Isabelle
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Boys and dolls; girls and cars Children's reactions to incongruent images in a retailer's catalogue
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2016-10-10
err1
PREAI
errUlrich, Isabelle; Ezan, Pascale
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errSave
The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions
errPSYCHOLOGY & MARKETING
IF9.1
err2013-07-23
err37
PREAI
errUlrich, Isabelle
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Research Directions

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Co-authors
Cooperation Journals
A
Aikaterini Manthiou
H-index: 24 · Papers: 96
V
Volker G. Kuppelwieser
H-index: 23 · Papers: 92
B
Bruno Godey
H-index: 14 · Papers: 58
P
Pascale Ezan
H-index: 11 · Papers: 248
S
Silvia Cacho-Elizondo
H-index: 8 · Papers: 32
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