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A

Aaron R. Brough

Utah System of Higher Education

11H-index
35Paper Count
1.1KCitation Count
Published Papers 9
Publication Date
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The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-18
err17
PREAI
errBrough, Aaron R.; Norton, David A.; Sciarappa, Shannon L.; John, Leslie K.
errShare
errSave
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err8
PREAI
errGraul, Antje R. H.; Brough, Aaron R.; Isaac, Mathew S.
errShare
errSave
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer-to-Consumer Transactions
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2020-10-08
err11
PREAI
errGraul, Antje R. H.; Brough, Aaron R.
errShare
errSave
Critical roles of knowledge and motivation in privacy research
errCURRENT OPINION IN PSYCHOLOGY
IF6.9
err2020-02-01
err27
PREAI
errBrought, Aaron R.; Martin, Kelly D.
errShare
errSave
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2016-08-04
err482
PREAI
errBrough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; Isaac, Mathew S.; Gal, David
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errSave
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-06-01
err20
PREAI
errIsaac, Mathew S.; Brough, Aaron R.; Grayson, Kent
errShare
errSave
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2014-08-01
err14
PREAI
errIsaac, Mathew S.; Brough, Aaron R.
errShare
errSave
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2012-08-01
err37
PREAI
errBrough, Aaron R.; Chernev, Alexander
errShare
errSave
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
errJOURNAL OF MARKETING
IF10.4
err2012-07-01
err67
PREAI
errBrough, Aaron R.; Isaac, Mathew S.
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
D
David A. Norton
H-index: 41 · Papers: 205
L
Leslie K. John
H-index: 30 · Papers: 130
K
Kelly D. Martin
H-index: 28 · Papers: 93
A
Alexander Chernev
H-index: 25 · Papers: 92
K
Kent Grayson
H-index: 22 · Papers: 82
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