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Nandakumar Mekoth

Goa Institute of Management

13H-index
68Paper Count
919Citation Count
Published Papers 8
Publication Date
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Rethinking sustainability messaging: When and how comparative demarketing outperforms traditional message framing strategies
errJournal of Retailing and Consumer Services
IF13.1
err2026-06-03
err0
PREAI
errJeevan Lawrence; C. Manu; Nandakumar Mekoth; Kapil Khandeparkar
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A Mixed-Methods Exploration of Mobile Payment Resistance at the Bottom of the Pyramid: Understanding the Rural–Urban Dichotomy
errInternational Journal of Consumer Studies
IF7.6
err2026-02-26
err0
PREAI
errRohit Joshi; Nandakumar Mekoth; U. Abhinaya
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Evaluating tourism-led development and development-led tourism models: socioeconomic and environmental perspectives in emerging economies
errJOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS
IF2
err2025-04-02
err0
PREAI
errSujal Naik; Nandakumar Mekoth; U. Abhinaya; Sankaranarayanan Koloth; P. Balasubramanyam
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Implications of HR managers' green attitude: a study of Indian hospitality sector
errJOURNAL OF ORGANIZATIONAL EFFECTIVENESS-PEOPLE AND PERFORMANCE
IF3.3
err2024-05-14
err1
PREAI
errMekoth, Nandakumar; Prabhudesai, Rohit; Tari, Sandesh
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Demarketing for sustainability: A review and future research agenda
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-02-13
err7
errOAAI
errLawrence, Jeevan; Mekoth, Nandakumar
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Deconstructing coping using cognitive influences on ability groups
errSTUDIES IN HIGHER EDUCATION
IF3.2
err2019-06-05
err3
PREAI
errKurian, Joe; Mekoth, Nandakumar
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The relationship between emotional intelligence, frontline employee adaptability, job satisfaction and job performance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-05-01
err124
PREAI
errSony, Michael; Mekoth, Nandakumar
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Consumer satisfaction in retail stores: theory and implications
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2016-03-14
err64
PREAI
errPaul, Justin; Sankaranarayanan, Koloth G.; Mekoth, Nandakumar
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Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
J
Justin Paul
H-index: 89 · Papers: 295
M
Michael Sony
H-index: 36 · Papers: 175
R
Rohit Joshi
H-index: 30 · Papers: 148
S
S. Sankar Naik
H-index: 7 · Papers: 24
R
Rohit Prabhudesai
H-index: 5 · Papers: 25
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