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T

Thomas P. Scholdra

University of Cologne
H-index:5
Citation Count:98
Views:0

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Reimagining personalization in the physical store
JOURNAL OF RETAILING
IF10.2
2023-12-016
OAAI
Scholdra, Thomas P.; Wichmann, Julian R. K.; Reinartz, Werner J.
The Effect of Content on Zapping in TV Advertising
JOURNAL OF MARKETING
IF10.4
2022-09-159
PRE
Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; Reinartz, Werner J.
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
JOURNAL OF MARKETING
IF10.4
2022-01-0713
OAAI
Scholdra, Thomas P.; Wichmann, Julian R. K.; Eisenbeiss, Maik; Reinartz, Werner J.

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W
Werner Reinartz
H-index:46Papers:153Citations:1.7万
J
Julian R.K. Wichmann
H-index:7Papers:13Citations:321
M
Maik Eisenbeiß
H-index:12Papers:49Citations:2,362
M
Maren Becker
H-index:6Papers:9Citations:314
M
Manuel Berkmann
H-index:3Papers:6Citations:52