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Werner Reinartz

University of Cologne
H-index:46
Citation Count:1.7万
Views:0

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Customer relationship management: past, present, and future

客户关系管理：过去、现在与未来

International Journal of Research in Marketing
IF7.5
2025-12-030
OAAI
Werner J. Reinartz
The managerial relevance of marketing science: Properties and genesis
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2023-12-016
OAAI
Schauerte, Nico; Becker, Maren; Imschloss, Monika; Wichmann, Julian R. K.; Reinartz, Werner J.
Reimagining personalization in the physical store
JOURNAL OF RETAILING
IF10.2
2023-12-016
OAAI
Scholdra, Thomas P.; Wichmann, Julian R. K.; Reinartz, Werner J.
Leveraging B2B field service technicians as a second sales force: How service situations affect selling activity and success
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2023-08-193
OA
Berkmann, Manuel; Eisenbeiss, Maik; Reinartz, Werner; Schauerte, Nico
The Effect of Content on Zapping in TV Advertising
JOURNAL OF MARKETING
IF10.4
2022-09-159
PRE
Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; Reinartz, Werner J.
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

通过全球视角检查营销中的人工智能 (AI) 技术: 当前趋势和未来研究机会

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2022-06-0170
OAAI
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas; Ramachandran, Divya; Reinartz, Werner; Rindfleisch, Aric
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
JOURNAL OF MARKETING
IF10.4
2022-01-0713
OAAI
Scholdra, Thomas P.; Wichmann, Julian R. K.; Eisenbeiss, Maik; Reinartz, Werner J.
The Platformization of Brands
JOURNAL OF MARKETING
IF10.4
2021-12-0943
OA
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J.
Capturing Retailers' Brand and Customer Focus
JOURNAL OF RETAILING
IF10.2
2021-12-017
OAAI
Han, Simeng; Reinartz, Werner; Skiera, Bernd
Reflections from (Past) Editors
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2021-12-010
PREAI
Kannan, P. K.; Hung, Iris W.; Reinartz, Werner J.
A retrospective review of the first 35 years of the International Journal of Research in Marketing

《国际市场营销研究杂志》前35年的回顾

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2021-03-0153
PREAI
Donthu, Naveen; Reinartz, Werner; Kumar, Satish; Pattnaik, Debidutta
Communicating Brands in Television Advertising
JOURNAL OF MARKETING RESEARCH
IF5
2020-02-1329
PREAI
Bruce, Norris, I; Becker, Maren; Reinartz, Werner
The impact of digital transformation on the retailing value chain

数字化转型对零售价值链的影响

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2019-09-01257
OAAI
Reinartz, Werner; Wiegand, Nico; Imschloss, Monika
Improving customer profit predictions with customer mindset metrics through multiple overimputation
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2019-05-214
PREAI
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner; Ravishanker, Nalini
Leading IJRM on the path to prominence
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
2019-03-014
OAAI
Kannan, P. K.; Hung, Iris; Reinartz, Werner; Stephen, Andrew
Does It Pay to Be Real? Understanding Authenticity in TV Advertising

它支付是真实的吗？理解电视广告中的真实性

JOURNAL OF MARKETING
IF10.4
2018-12-04139
OAAI
Becker, Maren; Wiegand, Nico; Reinartz, Werner J.
selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018)
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2018-06-270
OAAI
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2018-05-3048
PREAI
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
JOURNAL OF MARKETING RESEARCH
IF5
2017-12-0129
OAAI
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
When and why do customer solutions pay off in business markets?
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
2017-05-0277
PREAI
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J.

Research Directions

The data has not been retrieved yet.
M
Maren Becker
H-index:6Papers:9Citations:314
J
Julian R.K. Wichmann
H-index:7Papers:13Citations:321
M
Manfred Krafft
H-index:0Papers:2Citations:0
R
Rupinder P. Jindal
H-index:11Papers:30Citations:833
N
Nico Wiegand
H-index:12Papers:46Citations:1,197
T
Thomas P. Scholdra
H-index:5Papers:9Citations:98
P
Peter C. Verhoef
H-index:73Papers:316Citations:3.5万
M
Maik Eisenbeiß
H-index:12Papers:49Citations:2,362
J
Jacquelyn S. Thomas
H-index:18Papers:36Citations:4,472
M
Monika Imschloß
H-index:9Papers:51Citations:791