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期刊

J
Journal of Marketing Research
IF:
5
论文数:
2.6K
被引数:
2.9W

机构

N
northwestern university
学者数:
1.0K
论文数: 370
被引数: 0
G
georgetown university
学者数:
152
论文数: 77
被引数: 0
S
Singapore Management University
学者数:
71
论文数: 49
被引数: 0
U
University of Pennsylvania
学者数:
1.5K
论文数: 574
被引数: 0
P
pennsylvania state university
学者数:
491
论文数: 237
被引数: 0
学者 查看更多机构
引用论文

引用论文

It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey单方面购买，但需双方同意结束关系：在客户旅程中，对他人参与产品决策的偏好不对称
errJournal of Marketing Research
IF5
err2025-07-11
err0
PREAI
errTheresa A. Kwon; Peggy J. Liu; Kelly L. Haws
err分享
err收藏
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store平价店开设对多渠道零售商现有渠道的影响：全渠道商店与在线商店
errJournal of Marketing Research
IF5
err2025-08-29
err0
PREAI
errRamkumar Janakiraman; Harsha Kamatham; Rishika Rishika; Subodha Kumar
err分享
err收藏
Reproducibility in Management Science
errManagement Science
IF0
err2024-03-01
err0
errOAAI
errMiloš Fišar; Ben Greiner; Christoph Huber; Elena Katok; Ali I. Ozkes
err分享
err收藏
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category从街头服饰到高级时装：非精英生产者如何利用杂交化进入精英类别
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-01-13
err0
PREAI
errDolbec, Pierre-Yann
err分享
err收藏
P-hacking and Policy Arbitrage under a Data Disclosure Mandate: Evidence from the Journal of Accounting Research
err
IF0
err
err0
PREAI
errGao,Huasheng; Xu,Bo; Xuan,Yuhao
err分享
err收藏
Retributive Philanthropy报复性慈善
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-02-06
err0
PREAI
errEthan Milne; Kirk Kristofferson; Miranda R. Goode
err分享
err收藏
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-UpsB2B高科技初创企业生命周期中大众媒体营销与个人销售预算的不同影响
errJournal of Marketing Research
IF5
err2025-07-31
err0
errOAAI
errArnd Vomberg; Maximilian Friess; Sascha Alavi; Verena Maag; Jan Wieseke
err分享
err收藏
The Value of Genetic Data in Predicting Preferences: A Study of Food Taste遗传数据在预测偏好中的价值: 对食物味道的研究
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-05-07
err0
PREAI
errDaviet, Remi; Nave, Gideon
err分享
err收藏
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
errManagement Science
IF0
err2014-06-01
err0
errOAAI
errSantiago Gallino; Antonio Moreno
err分享
err收藏
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-10-24
err1
PREAI
errRieger, Verena; Dreller, Anne; Engelen, Andreas
err分享
err收藏
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