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Marketing Science

IF4.9
论文数35
被引数
期刊论文 35
发表时间
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Consumer Reviews and Regulation: Evidence from New York City Restaurants消费者评论与监管：来自纽约市餐馆的证据
deleteMarketing Science
IF4.9
delete2026-07-01
delete1
PREAI
deleteFarronato, Chiara; Zervas, Georgios
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Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?前沿：ChatGPT 对电子商务网站的推荐：大型语言模型与传统渠道的比较
deleteMarketing Science
IF4.9
delete2026-07-01
delete0
PREAI
deleteKaiser, Maximilian; Schulze, Christian
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Frontiers: The Demand for Counterfeits: A Descriptive Analysis前沿：对假冒产品的需求：一项描述性分析
deleteMarketing Science
IF4.9
delete2026-07-01
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PREAI
deleteChen, Nan; Xiang, Mengqi
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Privacy-Preserving Data Fusion隐私保护数据融合
deleteMarketing Science
IF4.9
delete2026-04-01
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PREAI
deleteTian, Longxiu; Turjeman, Dana; Levy, Samuel
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Large Language Models for Market Research: A Data-Augmentation Approach大语言模型在市场研究中的应用：一种数据增强方法
deleteMarketing Science
IF4.9
delete2026-03-01
delete1
PREAI
deleteWang, Mengxin; Zhang, Dennis J.; Zhang, Heng
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A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities一种用于选择数据与参数粒度的贝叶斯双聚类方法
deleteMarketing Science
IF4.9
delete2026-03-01
delete0
PREAI
deleteKim, Mingyung; Bradlow, Eric T.; Iyengar, Raghuram
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Advertiser Learning in Direct Advertising Markets直接广告市场中广告商的学习
deleteMarketing Science
IF4.9
delete2026-03-01
delete0
PREAI
deleteMela, Carl F.; Roos, Jason M. T.; Sousa, Tulio
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Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy利用大规模颗粒化单源数据识别电视广告效果：一种识别策略
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IF4.9
delete2026-03-01
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PREAI
deleteHsieh, Tsung-Yiou; Du, Rex Yuxing; Lu, Shijie
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Algorithmic Targeting and the Precision-Recall Tradeoff算法目标定位与精确率-召回率权衡
deleteMarketing Science
IF4.9
delete2026-03-01
delete1
PREAI
deleteIyer, Ganesh; Yao, Yunfei (Jesse); Zhong, Zemin (Zachary)
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The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market双边平台上的集中式匹配系统设计：来自网约车市场的证据
deleteMarketing Science
IF4.9
delete2026-03-01
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PREAI
deleteZhang, Xueli; Miao, Wei; Chu, Junhong; Png, Ivan
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Consumer-Driven Class Pricing消费者驱动的分级定价
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IF4.9
delete2026-03-01
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PREAI
deleteXiao, Zuhui
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Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare双边平台中的议价与网络效应：来自在线医疗的证据
deleteMarketing Science
IF4.9
delete2026-02-01
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PREAI
deleteZhang, Xu; Chu, Junhong; Manchanda, Puneet
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Talking Without Speaking: Paid Trolls on Social Media and Court Decision无声的对话：社交媒体上的付费水军与法院判决
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deleteLiu, Yi; Cui, Haitao (Tony)
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Is Competition Only One Click Away? The Digital Markets Act's Impact on Google Maps竞争仅在一键之遥？《数字市场法案》对Google Maps的影响
deleteMarketing Science
IF4.9
delete2026-01-01
delete0
PREAI
deletePape, Louis-Daniel; Rossi, Michelangelo
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Strategic Capacity Commitment: A Channel Competition Perspective战略性产能承诺：渠道竞争视角
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IF4.9
delete2026-01-01
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PREAI
deleteZhang, Shuguang; Lim, Wei Shi; Chen, Lucy Gongtao
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Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising利用生成式人工智能创建数字广告中的视觉内容
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IF4.9
delete2026-01-01
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PREAI
deleteDaviet, Remi; Nishimura, Yohei
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A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection深度双重差分方法估计异质性处理效应：内容创作者选择的应用
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IF4.9
delete2026-01-01
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PREAI
deleteCheng, Yan; Wang, Jingbo; Cao, Xinyu; Shen, Zuo-Jun Max; Zhang, Yuhui
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An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets对B2B市场中最优非线性定价的实证分析
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IF4.9
delete2026-01-01
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PREAI
deleteGhili, Soheil; Yoon, Russ
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The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand沉默的价值：UMG与TikTok的许可纠纷对音乐需求的影响
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IF4.9
delete2026-01-01
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PREAI
deleteCheng, Mengjie (Magie); Ofek, Elie; Yoganarasimhan, Hema
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The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace平台质量控制对子市场的涟漪效应：二手市场证据
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deleteFeng, Yu; Li, Hui; Shen, Qiaowei
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