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J

Journal of Business-to-Business Marketing

IF2.5
论文数25
被引数563
期刊论文 25
发表时间
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Channel Organization Forms, Governance Strategy and Control Mechanisms: A QCA Analysis渠道组织形式、治理策略与控制机制：QCA分析
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteLi, Sihan; Zhuang, Guijun
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E-Service Quality and Continuance Intention in B2B E-Marketplace. An Empirical Exploration Through Sellers' PerspectivesB2B电子商务平台中的服务质量与持续使用意愿：基于卖家视角的实证研究
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteMahajan, Sunanjita; Chauhan, Vinay
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What Makes Business-to-Farm Sales Distinct? Evidence from Time Allocation and Salesperson Personas是什么使企业对农场销售与众不同？来自时间分配和销售人员角色的证据
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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deleteOAAI
deleteMalone, Trey; Downey, W. Scott; Meng, Zanliang
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The Influence of Big Data-Driven Supply Chains on Employee Creativity via Motivation and Resilience in Generative AI Environments大数据驱动的供应链对生成式AI环境中员工创造力的影响：动机与韧性视角
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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deleteTao, Yongming; Muneeb, Farhan Muhammad; Tan, Yong; Wanke, Peter Fernandes
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Resource Commitment, Digital, and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis资源承诺、数字与传统营销能力及混合型展会绩效：一项中介分析
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteFang, Luping; Lin, Hsin-Mei
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Break the Barrier: Why Marketing Managers Resist Blockchain in the Sharing Economy?打破壁垒：为何共享经济中的营销经理抵制区块链？
deleteJournal of Business-to-Business Marketing
IF2.5
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PREAI
deleteCham, Tat-Huei; Cheah, Jun-Hwa; Aw, Eugene Cheng-Xi; Ting, Hiram; Cheng, Boon-Liat; Lim, Xin-Jean; Huang, Hui-Ling
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The Role of Generative AI in Modernizing Entrepreneurship Infrastructure Organizations (EIOs): A Qualitative Study生成式人工智能在现代化创业基础设施组织（EIOs）中的作用：一项定性研究
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-04-01
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PREAI
deleteAntoniuk, Dmytro; Ivens, Bjoern Sven
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Turning ESG into Strategic Risk Reduction in the Digital Era: Insights from Customer Complaints将ESG转化为数字时代的战略风险降低：来自客户投诉的见解
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-04-01
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deleteChen, Yiran; Ma, Caiyuan
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Digitization Strategy in International Market: Embeddedness, Boundary Spanning, and Internationalization Performance国际市场中的数字化战略：嵌入性、边界跨越与国际绩效
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IF2.5
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PREAI
deleteLiu, Li; Mou, Yupeng
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The Impact of Sustainable Marketing on Firm Performance: A Bibliometric Analysis可持续营销对企业绩效的影响：一项文献计量分析
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-03-01
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PREAI
deleteNunes, Ana Catarina; Pereira, Angelo; Saraiva, Margarida; Martins Canas, Joao; Lopes Da Costa, Renato
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The Implementation of Generative AI at SME's: Perspectives & Evidences Using Status Quo Bias中小企业中生成式人工智能的实施：基于现状偏见的观点与证据
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IF2.5
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PREAI
deleteOberoi, Sarbjit Singh; Chakraborty, Debarun; Joshi, Yatish
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The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors道德认同和主管底线思维对销售人员底线思维及客户关系构建行为的影响
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IF2.5
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PREAI
deleteSchwepker Jr, Charles H.; Good, Megan C.
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Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism利用供应链动态能力提升新产品开发有效性：人工智能驱动的数据分析能力与环境动态性的作用
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-02-01
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PREAI
deleteLi, Yujie; Li, Suicheng; Wang, Xiang
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Watch While Being Watched: How Can ICT Providers Leverage Net Promoter Score to Understand and Predict Sustained User Adoption?在受监视下观看：ICT提供商如何利用净推荐值来理解和预测持续的用户采用？
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IF2.5
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PREAI
deleteShanahan, Doreen E.; Johnson, Clark D.
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Buyers' Satisfaction with Suppliers' Economic and Relational Attributes and Its Impact on Commitment and Behavioral Intentions of Buyers in the Beauty Product Industry消费者对供应商经济属性和关系属性的满意度及其对美容产品行业中消费者承诺和行为意图的影响
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IF2.5
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PREAI
deleteLee, Keun S.; Kulviwat, Songpol; Zhang, Yong
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Performance-Based Franchisee Segmentation基于绩效的特许经营商细分
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IF2.5
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PREAI
deleteStrydom, Gregory; Azadi, Majid; Tamaddoni, Ali; Ewing, Michael T.
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Product Evolution in the Experience Economy: How to Develop a Welcoming Experiential Offering体验经济中的产品演化：如何开发具有吸引力的体验式产品
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IF2.5
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deleteYang, Liling
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Actualizing Transaction Affordances and Trust: An Empirical Study of Digital B2B Platform实现交易可行性与信任：数字B2B平台实证研究
deleteJournal of Business-to-Business Marketing
IF2.5
delete2025-12-01
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PREAI
deleteLiao, Ying; Mai, Enping Shirley
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From Exploration to Maintenance: How Career Stages Influence the Effectiveness of Sales, Service, and Sales-Service Ambidextrous Activities从探索到维护：职业阶段如何影响销售、服务及销售-服务双元活动的有效性
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IF2.5
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PREAI
deleteJiang, Fei; Zheng, Yi; Liao, Hsin-Yi; Miao, Fred; Zhao, Yanhui; Jiang, Chunyan
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Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?B2B销售中的竞争强度：销售人员的自我效能如何以及在何时影响适应性绩效？
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IF2.5
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PREAI
deleteBande, Belen; Kimura, Takuma; Fernandez-Ferrin, Pilar; Castro-Gonzalez, Sandra
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