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M

Mccombs School of Business

学者数8
论文数8
被引数0
关联论文 (8)
发表时间
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Measuring Measurement Error测量测量误差
errReview of Finance
IF8.4
err2026-10-16
err0
PREAI
errN Aaron Pancost; Garrett Schaller
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err收藏
The Desire for Perfect Products对完美产品的渴望
errJournal of Consumer Research
IF6.4
err2026-08-24
err0
errOAAI
errAprajita Gautam; Rajagopal Raghunathan; Rebecca Walker Reczek; null; null; null
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To swear or not to swear: Exploring the role of profanity in influencer marketing是否使用脏话：探索粗俗语言在网红营销中的作用
errJournal of the Academy of Marketing Science
IF10.1
err2026-07-24
err0
errOAAI
errMahdi Niknejad Moghadam; Vijay Mahajan
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Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses动态合成控制：估计为当地企业提供高于要求工资的营销努力
errMarketing Letters
IF2.5
err2026-06-26
err0
PREAI
errDoug J. Chung; Byoung G. Park
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err收藏
LLM ethics benchmark: a three-dimensional assessment system for evaluating moral reasoning in large language modelsLLM ethics benchmark：一个用于评估大型语言模型道德推理能力的三维评估系统
errScientific Reports
IF3.9
err2025-10-05
err0
errOAAI
errJunfeng Jiao; Saleh Afroogh; Abhejay Murali; Kevin Chen; David Atkinson; Amit Dhurandhar
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Enhancing customer engagement: Exploration and introduction to the special section增强客户参与度：特刊探索与介绍
errJournal of the Academy of Marketing Science
IF10.1
err2025-08-08
err0
PREAI
errV. Kumar; Robert P. Leone; Leigh McAlister
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Disclosure standards and communication norms: evidence of voluntary sustainability standards as a coordinating device for capital markets信息披露标准与沟通规范：自愿性可持续标准作为资本市场的协调机制的证据
errREVIEW OF ACCOUNTING STUDIES
IF5.8
err2025-03-17
err1
errOAAI
errKhrystyna Bochkay; Jeffrey Hales; George Serafeim
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The benefits of article 11 pro forma disclosure第11条形式披露的利益
errREVIEW OF ACCOUNTING STUDIES
IF5.8
err2025-03-03
err0
PREAI
errMatthew Kubic
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