Luiz Rodrigo Cunha Moura

university system of georgia

10H指数

120论文数

452被引数

收录论文 4

发表时间

The consequences of showrooming behaviour on customer satisfaction and loyalty

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2024-09-06

PREAI

de Mesquita, Jose Marcos Carvalho; Shin, Hyunju; Longuinho, Joao Paulo; Moura, Luiz Rodrigo Cunha

The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2023-11-10

PREAI

Vargas, Vinicius Castilho; Vieira, Valter Afonso; Moura, Luiz Rodrigo Cunha; Filho, Cid Goncalves

Does guests-perceived value for money affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM

TQM JOURNAL

IF4.4

2023-08-30

PREAI

Souki, Gustavo Quiroga; de Oliveira, Alessandro Silva; Barcelos, Marco Tulio Correa; Guerreiro, Maria Manuela Martins; Mendes, Julio da Costa; Moura, Luiz Rodrigo Cunha

Do memorable restaurant experiences affect eWOM? The moderating effect of consumers' behavioural engagement on social networking sites

TQM JOURNAL

IF4.4

2022-12-09

PREAI

Souki, Gustavo Quiroga; de Oliveira, Alessandro Silva; Guerreiro, Maria Manuela Martins; Mendes, Julio da Costa; Moura, Luiz Rodrigo Cunha

研究方向