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A
Aïda Mimouni Chaabane
thema
6
H指数
22
论文数
152
被引数
0
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6
发表时间
发表时间
IF
被引数
How to build CSR image with mixed-reward loyalty programs
如何通过混合奖励忠诚计划构建CSR形象
Journal of Retailing and Consumer Services
IF
13.1
2025-07-11
0
OA
AI
Aida Mimouni-Chaabane; Béatrice Parguel
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Call it a customer club! How reward programme's name impacts programme effectiveness
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF
5.5
2024-01-09
2
PRE
AI
Chaabane, Aida Mimouni; Pez, Virginie; Butori, Raphaelle
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Does Fashionization Impede Luxury Brands' CSR Image?
SUSTAINABILITY
IF
3.3
2020-01-06
6
OA
AI
Parguel, Beatrice; Delecolle, Thierry; Chaabane, Aida Mimouni
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The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers' loyalty without alienating top-tier customers
hospitality marketing management
IF
3
2019-11-26
8
PRE
AI
Chaabane, Aida Mimouni; Pez, Virginie
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Make me feel special: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2017-09-01
18
PRE
AI
Chaabane, Aida Mimouni; Pez, Virginie
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The double-edge effect of retailers' cause-related marketing When scepticism cools the warm-glow effect
当怀疑论冷却了暖光效应时,零售商与原因相关的营销的双重边缘效应
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF
5.5
2016-06-13
38
PRE
AI
Chaabane, Aida Mimouni; Parguel, Beatrice
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研究方向
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合作学者
合作期刊
B
Béatrice Parguel
H 指数: 16 · 论文数: 257
R
Raphaëlle Butori
H 指数: 9 · 论文数: 52
V
Virginie Pez
H 指数: 7 · 论文数: 32
T
Thierry Delécolle
H 指数: 5 · 论文数: 52
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