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A

Aïda Mimouni Chaabane

thema

6H指数
22论文数
152被引数
收录论文 6
发表时间
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How to build CSR image with mixed-reward loyalty programs如何通过混合奖励忠诚计划构建CSR形象
errJournal of Retailing and Consumer Services
IF13.1
err2025-07-11
err0
errOAAI
errAida Mimouni-Chaabane; Béatrice Parguel
err分享
err收藏
Call it a customer club! How reward programme's name impacts programme effectiveness
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2024-01-09
err2
PREAI
errChaabane, Aida Mimouni; Pez, Virginie; Butori, Raphaelle
err分享
err收藏
Does Fashionization Impede Luxury Brands' CSR Image?
errSUSTAINABILITY
IF3.3
err2020-01-06
err6
errOAAI
errParguel, Beatrice; Delecolle, Thierry; Chaabane, Aida Mimouni
err分享
err收藏
The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers' loyalty without alienating top-tier customers
errhospitality marketing management
IF3
err2019-11-26
err8
PREAI
errChaabane, Aida Mimouni; Pez, Virginie
err分享
err收藏
Make me feel special: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-09-01
err18
PREAI
errChaabane, Aida Mimouni; Pez, Virginie
err分享
err收藏
The double-edge effect of retailers' cause-related marketing When scepticism cools the warm-glow effect当怀疑论冷却了暖光效应时，零售商与原因相关的营销的双重边缘效应
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2016-06-13
err38
PREAI
errChaabane, Aida Mimouni; Parguel, Beatrice
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Béatrice Parguel
H 指数: 16 · 论文数: 257
R
Raphaëlle Butori
H 指数: 9 · 论文数: 52
V
Virginie Pez
H 指数: 7 · 论文数: 32
T
Thierry Delécolle
H 指数: 5 · 论文数: 52
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