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V

Virginie Pez

ESSEC Business School

7H指数
32论文数
130被引数
收录论文 4
发表时间
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Call it a customer club! How reward programme's name impacts programme effectiveness
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2024-01-09
err2
PREAI
errChaabane, Aida Mimouni; Pez, Virginie; Butori, Raphaelle
err分享
err收藏
Shifting to phygital experience management with design science: a six-step method to manage customer journeys
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-12-16
err13
PREAI
errJacob, Florence; Pez, Virginie; Volle, Pierre
err分享
err收藏
The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers' loyalty without alienating top-tier customers
errhospitality marketing management
IF3
err2019-11-26
err8
PREAI
errChaabane, Aida Mimouni; Pez, Virginie
err分享
err收藏
Make me feel special: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-09-01
err18
PREAI
errChaabane, Aida Mimouni; Pez, Virginie
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Pierre Volle
H 指数: 12 · 论文数: 144
R
Raphaëlle Butori
H 指数: 9 · 论文数: 52
A
Aïda Mimouni Chaabane
H 指数: 6 · 论文数: 22
H 指数: 0 · 论文数: 32
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