Şebnem Burnaz - Publications, H-index & Citations

Şebnem Burnaz

Istanbul Technical University

12H指数

52论文数

714被引数

收录论文 7

发表时间

A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign

JOURNAL OF MARKETING ANALYTICS

IF3.5

2023-09-21

PREAI

Sanisoglu, Meltem; Burnaz, Sebnem; Kaya, Tolga

Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store 商店无序效应: 快速时尚零售商店中购物者的竞争行为

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2020-05-13

PREAI

Coskun, Merve; Gupta, Shipra; Burnaz, Sebnem

Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2019-06-14

PREAI

Coskun, Merve; Gupta, Shipra; Burnaz, Sebnem

The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople

JOURNAL OF BUSINESS ETHICS

IF6.7

2011-08-21

PREAI

Marta, Janet; Singhapakdi, Anusorn; Lee, Dong-Jin; Burnaz, Sebnem; Topcu, Y. Ilker; Atakan, M. G. Serap; Ozkaracalar, Tugrul

An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople

JOURNAL OF BUSINESS ETHICS

IF6.7

2010-01-29

PREAI

Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; Singhapakdi, Anusorn

An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender - Turkish Case

JOURNAL OF BUSINESS ETHICS

IF6.7

2007-09-29

PREAI

Atakan, M. G. Serap; Burnaz, Sebnem; Topcu, Y. Ilker

An analysis of the portrayal of gender roles in Turkish television advertisements

SEX ROLES

IF3.4

2003-01-01

PREAI

Uray, N; Burnaz, S

研究方向