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M

Mudita Sinha

CHRIST University

8H指数
33论文数
213被引数
收录论文 5
发表时间
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Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women社交媒体营销活动是否有助于在上流中产阶级职业女性中为时尚品牌创造“Masstige”品牌价值
errIIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW
IF1.1
err2026-01-01
err0
PREAI
errSrivastava, Mallika; Sinha, Mudita
err分享
err收藏
The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda游戏化与客户体验的心理和情感因素。一项系统文献综述及未来研究议程
errACTA PSYCHOLOGICA
IF2.7
err2025-10-01
err1
errOAAI
errSaha, Raiswa; Jangbahadur, Uttara; Israney, Ritika Sharma; Sinha, Mudita; Ahlawat, Sakshi; Akram, Umair; Su, Xin
err分享
err收藏
Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
errglobal marketing
IF5.5
err2025-02-11
err0
PREAI
errSinha, Mudita; Srivastava, Mallika
err分享
err收藏
Factors Affecting Digital Visibility of Small and Medium Enterprises in India
errVISION-THE JOURNAL OF BUSINESS PERSPECTIVE
IF3.1
err2021-12-04
err5
PREAI
errSinha, Mudita; Fukey, Leena
err分享
err收藏
Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk接受面向消费者的健康信息技术 (CHITs): 将技术接受模型与感知风险相结合
errinternational journal of reconfigurable computing
IF0
err2021-10-05
err5
errOAAI
errSinha, Mudita; Fukey, Leena; Balasubramanian, Kandappan; Kunasekaran, Puvaneswaran; Ragavan, Neethiahnanthan Ari; Hanafiah, Mohd Hafiz
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Mohd Hafiz Hanafiah‬
H 指数: 26 · 论文数: 244
R
Raiswa Saha
H 指数: 18 · 论文数: 58
K
Kandappan Balasubramanian
H 指数: 12 · 论文数: 45
X
Xin Su
H 指数: 10 · 论文数: 44
S
Sakshi Ahlawat
H 指数: 8 · 论文数: 23
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