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R

Raiswa Saha

jk business school

18H指数
58论文数
1.5K被引数
收录论文 22
发表时间
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How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition企业品牌传播中的社会政治性行动主义如何塑造品牌参与度和基于消费者的品牌资产：道德强度、业务相关性及认知需求的作用
errInternational Journal of Advertising
IF5.9
err2026-06-16
err0
errOAAI
errManish Das; Weng Marc Lim; Linda D. Hollebeek; Aastha Verma; Saurav Majumder; Naman Sreen; Raiswa Saha
err分享
err收藏
Sustainability and resilience of rural livelihoods: measurement and analysis农村生计的可持续性与韧性：测量与分析
errinternational journal of sustainable development & world ecology
IF0
err2026-06-01
err0
PREAI
errSanjib Biswas; Aparajita Sanyal; Sriparna Guha; Raiswa Saha; Prasenjit Chatterjee
err分享
err收藏
The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research消费者内疚的前因和后果: 系统回顾和未来研究议程
errJournal of Consumer Behaviour
IF5.2
err2026-02-05
err0
PREAI
errSonal Purohit; Raiswa Saha; Umair Akram
err分享
err收藏
Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda酷品牌还是酷品牌: 系统文献综述与未来研究议程
errJournal of Consumer Behaviour
IF5.2
err2026-02-04
err0
PREAI
errRaiswa Saha; Sonal Purohit; Vasanth Kamath; Anand Jhawar
err分享
err收藏
Virtual presence and tourist behavior in the metaverse: A systematic literature review, bibliometric analysis, and future research agenda元宇宙中的虚拟存在与游客行为：系统文献综述、文献计量分析及未来研究议程
errACTA PSYCHOLOGICA
IF2.7
err2025-11-01
err0
errOAAI
errLinh, Nguyen Duy Yen; Akram, Umair; Saha, Raiswa; Lu, Jihai
err分享
err收藏
The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda游戏化与客户体验的心理和情感因素。一项系统文献综述及未来研究议程
errACTA PSYCHOLOGICA
IF2.7
err2025-10-01
err1
errOAAI
errSaha, Raiswa; Jangbahadur, Uttara; Israney, Ritika Sharma; Sinha, Mudita; Ahlawat, Sakshi; Akram, Umair; Su, Xin
err分享
err收藏
Evolution of rebranding: a structured literature review and research agenda桑格罗亚等人（2025）。品牌重塑的演变：一项结构化文献综述与研究议程。市场营销智能与规划，44，441–481。
errMarketing Intelligence & Planning
IF0
err2025-09-12
err0
PREAI
errDeepak Sangroya; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Raiswa Saha; Yuvika Gupta
err分享
err收藏
Why the masses purchase prestige products? A meta-analysis消费者为何购买声望产品？一项元分析
errJournal of Business Research
IF9.8
err2025-07-22
err0
PREAI
errManish Das; Charles Jebarajakirthy; Amit Shankar; Haroon Iqbal Maseeh; Raiswa Saha
err分享
err收藏
Systematic literature review on retail agglomeration marketing零售业集聚营销的系统文献综述
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2025-01-31
err1
PREAI
errManjunath, Kavya Shree Kuduvalli; Habeeb, Safoora; Solomon, Priya; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Saha, Raiswa; Bharti, Anju
err分享
err收藏
Green skepticism: review and research agenda绿色怀疑论: 回顾与研究议程
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-10-08
err6
PREAI
errSivapalan, Achchuthan; Jebarajakirthy, Charles; Saha, Raiswa; Mehta, Pooja; Balaji, M. S.; Maseeh, Haroon Iqbal
err分享
err收藏
Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2024-09-10
err3
PREAI
errSharma, Ajai Pal; Starcevic (Starcevic), Sladana (Sladjana); Saha, Raiswa
err分享
err收藏
Two decades of brand hate research: a review and research agenda
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-08-03
err15
PREAI
errKumar, Ramesh; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Dhanda, Komal; Saha, Raiswa; Dahiya, Richa
err分享
err收藏
A systematic literature review on network marketing: What do we know and where should we be heading?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err13
PREAI
errChopra, Ishani Patharia; Jebarajakirthy, Charles; Acharyya, Moumita; Saha, Raiswa; Maseeh, Haroon Iqbal; Nahar, Shamsun
err分享
err收藏
Place Branding: A Systematic Literature Review and Future Research Agenda地方品牌: 系统的文献综述和未来的研究议程
errJOURNAL OF TRAVEL RESEARCH
IF7
err2023-04-27
err29
PREAI
errSwain, Swapnarag; Jebarajakirthy, Charles; Sharma, Bhuvanesh Kumar; Maseeh, Haroon Iqbal; Agrawal, Amee; Shah, Jinal; Saha, Raiswa
err分享
err收藏
Permission marketing: a systematic review of 22 Years of research
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-02-14
err13
errOAAI
errSwain, Swapnarag; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Saha, Raiswa; Gupta, Nimit; Grover, Rajni
err分享
err收藏
Anti-consumption behavior: A meta-analytic integration of attitude behavior context theory and well-being theory反消费行为: 态度行为语境理论与幸福感理论的元分析整合
errPSYCHOLOGY & MARKETING
IF9.1
err2022-11-08
err27
PREAI
errMaseeh, Haroon Iqbal; Sangroya, Deepak; Jebarajakirthy, Charles; Adil, Mohd; Kaur, Jaspreet; Yadav, Miklesh P.; Saha, Raiswa
err分享
err收藏
Artificial intelligence in marketing: A meta-analytic review营销中的人工智能: 元分析综述
errPSYCHOLOGY & MARKETING
IF9.1
err2022-08-08
err54
PREAI
errMehta, Pooja; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Anubha, Anubha; Saha, Raiswa; Dhanda, Komal
err分享
err收藏
Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India
errSOCIETY AND BUSINESS REVIEW
IF4.6
err2022-05-24
err2
PREAI
errManohar, Sridhar; Kumar, Ramesh; Saha, Raiswa; Mittal, Amit
err分享
err收藏
Developing a hybrid evaluation approach for the low carbon performance on sustainable manufacturing environment
errANNALS OF OPERATIONS RESEARCH
IF4.5
err2020-12-07
err57
PREAI
errAli, Sadia Samar; Kaur, Rajbir; Persis, D. Jinil; Saha, Raiswa; Pattusamy, Murugan; Sreedharan, V. Raja
err分享
err收藏
Relating the role of green self-concepts and identity on green purchasing behaviour: An empirical analysis
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2020-07-08
err86
PREAI
errSharma, Nitika; Saha, Raiswa; Sreedharan, V. Raja; Paul, Justin
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Justin Paul
H 指数: 89 · 论文数: 295
W
Weng Marc Lim
H 指数: 75 · 论文数: 415
L
Linda D. Hollebeek
H 指数: 60 · 论文数: 185
M
M.S. Balaji
H 指数: 45 · 论文数: 143
P
Prasenjit Chatterjee
H 指数: 44 · 论文数: 316
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