Kapil Kaushik - Publications, H-index & Citations

Kapil Kaushik

indian institute of management (iim system)

11H指数

39论文数

484被引数

收录论文 8

发表时间

Driving pre-match fan engagement through social media: effects of message characteristics and team performance

EUROPEAN JOURNAL OF MARKETING

IF5.1

2025-03-03

PREAI

Kaushik, Kapil; Pathak, Atul Arun; Mishra, Abhishek

Driving consumer engagement for digital payment brands: Content strategy on instagram

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-07-01

PREAI

Pathak, Atul Arun; Kaushik, Kapil

What drives customers toward proximity payment services? An integrated theory of planned behavior perspective

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2022-12-07

PREAI

Jain, Nikunj Kumar; Kaushik, Kapil; Sharma, Anita

Linking text characteristics of ideas to their popularity in online user innovation communities

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2022-11-01

PREAI

Gupta, Roopak Kumar; Kaushik, Kapil

'The tweeting sponsor': effect of a sponsor's SNS message articulation/interactivity on consumers' online response

EUROPEAN SPORT MANAGEMENT QUARTERLY

IF3.7

2020-06-15

PREAI

Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy

Evaluating service quality in automobile maintenance and repair industry

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2019-06-26

PREAI

Jain, Nikunj Kumar; Singh, Alok Kumar; Kaushik, Kapil

Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-11-01

OAAI

Kaushik, Kapil; Mishra, Rajhans; Rana, Nripendra P.; Dwivedi, Yogesh K.

Antecedents and outcomes of information privacy concerns: Role of subjective norm and social presence 信息隐私问题的前因和结果: 主观规范和社会存在的作用

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2018-11-01

PREAI

Kaushik, Kapil; Jain, Nikunj Kumar; Singh, Alok Kumar

研究方向