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R

Rohini Ahluwalia

pennsylvania commonwealth system of higher education (pcshe)

19H指数
58论文数
4.0K被引数
收录论文 18
发表时间
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When Sharing Isn't Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2020-10-16
err17
PREAI
errOlson, Nicholas J.; Ahluwalia, Rohini
err分享
err收藏
How far can a brand stretch? Understanding the role of self-construal
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-10
err166
PREAI
errAhluwalia, Rohini
err分享
err收藏
Tailoring health-related messages for young adults with adverse childhood experiences (ACEs)
errCHILD ABUSE & NEGLECT
IF3.4
err2018-06-01
err11
PREAI
errKaratekin, Canan; Ahluwalia, Rohini; Desir, Michelle
err分享
err收藏
A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2018-04-16
err6
PREAI
errRodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J.
err分享
err收藏
Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2016-12-27
err32
PREAI
errTorelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y.; Olson, Nicholas J.; Stoner, Jennifer L.
err分享
err收藏
Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-05-28
err13
PREAI
errRahinel, Ryan; Ahluwalia, Rohini
err分享
err收藏
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-12-01
err85
PREAI
errDommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, Rohini
err分享
err收藏
Extending Culturally Symbolic Brands: A Blessing or a Curse?
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2011-06-14
err81
PREAI
errTorelli, Carlos J.; Ahluwalia, Rohini
err分享
err收藏
When Brand Personality Matters: The Moderating Role of Attachment Styles
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-04-01
err322
PREAI
errSwaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini
err分享
err收藏
Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2008-12-01
err110
PREAI
errKrishna, Aradhna; Ahluwalia, Rohini
err分享
err收藏
An examination of different explanations for the mere exposure effect
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2007-06-01
err203
errOAAI
errFang, Xiang; Singh, Surendra; Ahluwalia, Rohini
err分享
err收藏
Negativity in the evaluation of political candidates
errJOURNAL OF MARKETING
IF10.4
err2005-01-01
err81
PREAI
errKlein, JG; Ahluwalia, R
err分享
err收藏
Answering questions about questions: A persuasion knowledge perspective for understanding the effects of rhetorical questions
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2004-06-01
err128
PREAI
errAhluwalia, R; Burnkrant, RE
err分享
err收藏
How prevalent is the negativity effect in consumer environments?
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2002-09-01
err344
errOAAI
errAhluwalia, R
err分享
err收藏
The moderating role of commitment on the spillover effect of marketing communications
errJOURNAL OF MARKETING RESEARCH
IF5
err2001-11-01
err297
PREAI
errAhluwalia, R; Unnava, HR; Burnkrant, RE
err分享
err收藏
The effects of extensions on the family brand name:: An accessibility-diagnosticity perspective
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-12-01
err218
PREAI
errAhluwalia, R; Gürhan-Canli, Z
err分享
err收藏
Examination of psychological processes underlying resistance to persuasion
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-09-01
err224
PREAI
errAhluwalia, R
err分享
err收藏
Consumer response to negative publicity: The moderating role of commitment
errJOURNAL OF MARKETING RESEARCH
IF5
err2000-05-01
err777
PREAI
errAhluwalia, R; Burnkrant, RE; Unnava, HR
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Aradhna Krishna
H 指数: 48 · 论文数: 219
S
Surendra Singh
H 指数: 42 · 论文数: 574
J
Jill G. Klein
H 指数: 29 · 论文数: 81
C
Canan Karatekin
H 指数: 28 · 论文数: 76
C
Carlos J. Torelli
H 指数: 28 · 论文数: 129
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