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Ying Ying Tiong

curtin university malaysia

5H指数
12论文数
98被引数
收录论文 5
发表时间
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How do virtual influencers persuade consumers’ purchase intention in luxury branding? The interactive role of anthropomorphism, realism and coolness虚拟影响者在奢侈品品牌中如何说服消费者的购买意愿？拟人化、真实感和酷感的交互作用
errJournal of Global Fashion Marketing
IF5.5
err2026-09-15
err0
errOAAI
errAthena Wei Chee Chong; Isaac Cheah; Ying Ying Tiong; Ching Seng Yap
err分享
err收藏
The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention - A multivariate analysis
errYOUNG CONSUMERS
IF5
err2024-03-01
err4
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
err分享
err收藏
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions - a multivariate mediation analysis
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-12-21
err9
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
err分享
err收藏
Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market
errINTERACTIVE TECHNOLOGY AND SMART EDUCATION
IF5.6
err2023-04-27
err11
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
err分享
err收藏
Cleaner operations in hotels: Recommendation for post-pandemic green recovery
errJOURNAL OF CLEANER PRODUCTION
IF10
err2021-02-01
err17
errOAAI
errTiong (TYY), Ying Ying; Sondoh, Stephen Laison, Jr.; Tanakinjal, Geoffrey Harvey; Iggau, Oswald Aisat
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
I
Isaac Cheah
H 指数: 20 · 论文数: 102
C
Chai Lee Goi
H 指数: 17 · 论文数: 79
C
Ching Seng Yap
H 指数: 16 · 论文数: 63
A
Abul Kalam
H 指数: 13 · 论文数: 100
G
Geoffrey Harvey Tanakinjal
H 指数: 11 · 论文数: 59
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