Gerald J. Gorn - Publications, H-index & Citations

The Sleepy Consumer and Variety Seeking

IF6.4

2021-06-07

OAAI

He, Dongjin; Jiang, Yuwei; Gorn, Gerald J.

Relaxation Increases Monetary Valuations

IF5

2019-01-04

PREAI

Huang, Zhongqiang (Tak); Liang, Yitian (Sky); Weinberg, Charles B.; Gorn, Gerald J.

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

IF5

2018-10-10

OAAI

Pham, Michel Tuan; Hung, Iris W.; Gorn, Gerald J.

Facilitating and Rewarding Creativity During New Product Development

IF6.4

2015-09-28

210

OAAI

Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; Chattopadhyay, Amitava

JOURNAL OF MARKETING

IF10.4

2011-07-01

153

OAAI

Burroughs, James E.; Dahl, Darren W.; Moreau, C. Page; Chattopadhyay, Amitava; Gorn, Gerald J.

Unconscious transfer of meaning to brands

Motivational determinants of transportation into marketing narratives

IF6.1

2011-01-28

PREAI

Galli, Maria; Gorn, Gerald

Babyfaces, trait inferences, and company evaluations in a public relations crisis

IF6.1

2010-07-24

OAAI

McFerran, Brent; Dahl, Darren W.; Gorn, Gerald J.; Honea, Heather

Understanding materialism among youth

IF6.4

2008-06-01

151

PREAI

Gorn, Gerald J.; Jiang, Yuwei; Johar, Gita Venkataramani

When arousal influences ad evaluation and valence does not (and vice versa)

IF6.1

2008-03-01

295

PREAI

Goldberg, ME; Gorn, GJ; Peracchio, LA; Bamossy, G

Misrepresentation in the consumer context

IF6.1

2008-01-25

217

PREAI

Gorn, G; Pham, MT; Sin, LY

INCREASING THE INVOLVEMENT OF TEENAGE CIGARETTE SMOKERS IN ANTI-SMOKING CAMPAIGNS

IF6.1

2008-01-25

PREAI

Sengupta, J; Dahl, DW; Gorn, GJ

JOURNAL OF COMMUNICATION

IF5.5

2006-02-07

PREAI

GOLDBERG, ME; GORN, GJ

Waiting for the Web: How screen color affects time perception

Absence makes the mind grow sharper: Effects of element omission on subsequent recall

IF5

2004-05-01

283

OAAI

Gorn, GJ; Chattopadhyay, A; Sengupta, J; Tripathi, S

Encouraging use of coupons to stimulate condom purchase

IF5

2002-05-01

OAAI

Sengupta, J; Gorn, GJ

AMERICAN JOURNAL OF PUBLIC HEALTH

IF9.6

1999-12-01

OAAI

Dahl, DW; Gorn, GJ; Weinberg, CB

The use of visual mental imagery in new product design

Condom-carrying behavior among college students

IF5

1999-02-01

168

OAAI

Dahl, DW; Chattopadhyay, A; Gorn, GJ

AMERICAN JOURNAL OF PUBLIC HEALTH

IF9.6

1997-06-01

OAAI

Dahl, DW; Gorn, GJ; Weinberg, CB

HAPPY AND SAD TV PROGRAMS - HOW THEY AFFECT REACTIONS TO COMMERCIALS

THE EFFECTS OF COMMERCIALS FOR ADULT PRODUCTS ON CHILDREN

IF6.4

1987-12-01

340

PREAI

GOLDBERG, ME; GORN, GJ

THE IMPACT OF COMPARATIVE ADVERTISING ON PERCEPTION AND ATTITUDE - SOME POSITIVE FINDINGS

IF6.4

1985-03-01

PREAI

GORN, GJ; FLORSHEIM, R