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科言猫学术研究的AI总结
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O

Othman Boujena

neoma business school

4H指数
21论文数
162被引数
收录论文 3
发表时间
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Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err9
errOAAI
errBoujena, Othman; Ulrich, Isabelle; Piris, Yolande; Chicheportiche, Laetitia
err分享
err收藏
Customer engagement and performance in social media: a managerial perspective
errELECTRONIC MARKETS
IF6.8
err2021-01-06
err14
PREAI
errBoujena, Othman; Ulrich, Isabelle; Manthiou, Aikaterini; Godey, Bruno
err分享
err收藏
Consumer responses to planned obsolescence
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-03-01
err28
PREAI
errKuppelwieser, Volker G.; Klaus, Phil; Manthiou, Aikaterini; Boujena, Othman
err分享
err收藏

研究方向

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合作学者
合作期刊
A
Aikaterini Manthiou
H 指数: 24 · 论文数: 96
V
Volker G. Kuppelwieser
H 指数: 23 · 论文数: 91
B
Bruno Godey
H 指数: 14 · 论文数: 58
I
Isabelle Ulrich
H 指数: 11 · 论文数: 42
Y
Yolande Piris
H 指数: 5 · 论文数: 56
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