Isabelle Ulrich - Publications, H-index & Citations

Isabelle Ulrich

neoma business school

11H指数

42论文数

362被引数

收录论文 8

发表时间

The travel influencer construct: An empirical exploration and validation

TOURISM MANAGEMENT

IF12.4

2024-04-01

PREAI

Manthiou, Aikaterini; Ulrich, Isabelle; Kuppelwieser, Volker

A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico 服装分享消费模式的实践理论视角探索法国和墨西哥的消费新路径

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-03-01

PREAI

Ulrich, Isabelle; Cacho-Elizondo, Silvia; Damay, Coralie; Loussaief, Leila

Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-09-01

OAAI

Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; Chicheportiche, Laetitia

Customer engagement and performance in social media: a managerial perspective

ELECTRONIC MARKETS

IF6.8

2021-01-06

PREAI

Boujena, Othman; Ulrich, Isabelle; Manthiou, Aikaterini; Godey, Bruno

How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership 如何进入奢侈时尚挑战自我认同？探索妇女的共同和非所有权做法

JOURNAL OF BUSINESS RESEARCH

IF9.8

2019-09-01

PREAI

Loussaief, Leila; Ulrich, Isabelle; Damay, Coralie

Brand gender-bending: The impact of an endorsed brand strategy on consumers' evaluation of gendered mixed-target brands 品牌性别弯曲: 认可品牌战略对消费者对性别混合目标品牌评价的影响

EUROPEAN JOURNAL OF MARKETING

IF5.1

2018-05-30

PREAI

Azar, Salim L.; Aime, Isabelle; Ulrich, Isabelle

Boys and dolls; girls and cars Children's reactions to incongruent images in a retailer's catalogue

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2016-10-10

PREAI

Ulrich, Isabelle; Ezan, Pascale

The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

PSYCHOLOGY & MARKETING

IF9.1

2013-07-23

PREAI

Ulrich, Isabelle

研究方向