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E

Eric M. Schwartz

university of michigan system

12H指数
36论文数
1.5K被引数
收录论文 6
发表时间
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Leveraging Digital Advertising Platforms for Consumer Research
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-05-15
err10
errOAAI
errBraun, Michael; de Langhe, Bart; Puntoni, Stefano; Schwartz, Eric M.
err分享
err收藏
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness在线新闻中的原生广告: 点击、品牌认知度和网站可信度之间的权衡
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-11-10
err74
PREAI
errAribarg, Anocha; Schwartz, Eric M.
err分享
err收藏
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments使用多臂Bandit实验进行不完全信息的动态在线定价
errthe academy of marketing science
IF4.9
err2019-03-01
err86
PREAI
errMisra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob
err分享
err收藏
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
errthe academy of marketing science
IF4.9
err2017-07-01
err175
errOAAI
errSchwartz, Eric M.; Bradlow, Eric T.; Fader, Peter S.
err分享
err收藏
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
errthe academy of marketing science
IF4.9
err2014-03-01
err39
errOAAI
errSchwartz, Eric M.; Bradlow, Eric T.; Fader, Peter S.
err分享
err收藏
What Drives Immediate and Ongoing Word of Mouth?
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-10-01
err480
PREAI
errBerger, Jonah; Schwartz, Eric M.
err分享
err收藏

研究方向

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合作学者
合作期刊
E
Eric T. Bradlow
H 指数: 53 · 论文数: 231
P
Peter S. Fader
H 指数: 50 · 论文数: 250
J
Jonah Berger
H 指数: 44 · 论文数: 220
S
Stefano Puntoni
H 指数: 31 · 论文数: 124
J
Jacob Abernethy
H 指数: 25 · 论文数: 129
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