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F

Florian Zettelmeyer

Northwestern University

27H指数
76论文数
4.0K被引数
收录论文 12
发表时间
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Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
errthe academy of marketing science
IF4.9
err2023-07-01
err17
errOAAI
errGordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian
err分享
err收藏
Open Negotiation: The Back-End Benefits of Salespeople's Transparency in the Front End
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-10-01
err24
PREAI
errAtefi, Yashar; Ahearne, Michael; Hohenberg, Sebastian; Hall, Zachary; Zettelmeyer, Florian
err分享
err收藏
A Comparison of Approaches o Advertising Measurement: Evidence from Big Field Experiments at Facebook
errthe academy of marketing science
IF4.9
err2019-03-01
err116
PREAI
errGordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; Chapsky, Dan
err分享
err收藏
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-02-01
err38
errOAAI
errBusse, Meghan R.; Israeli, Ayelet; Zettelmeyer, Florian
err分享
err收藏
The Best Price You'll Ever Get: The 2005 Employee Discount Pricing Promotions in the US Automobile Industry
errthe academy of marketing science
IF4.9
err2010-03-01
err43
errOAAI
errBusse, Meghan R.; Simester, Duncan I.; Zettelmeyer, Florian
err分享
err收藏
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-12-01
err109
PREAI
errValenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian
err分享
err收藏
Comparative Advertising and In-Store Displays
errthe academy of marketing science
IF4.9
err2009-11-01
err15
PREAI
errShaffer, Greg; Zettelmeyer, Florian
err分享
err收藏
How the Internet lowers prices: Evidence from matched survey and automobile transaction data
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-05-01
err138
PREAI
errZettelmeyer, F; Morton, FS; Silva-Risso, J
err分享
err收藏
Advertising in a distribution channel
errthe academy of marketing science
IF4.9
err2004-11-01
err71
PREAI
errShaffer, G; Zettelmeyer, F
err分享
err收藏
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
errthe academy of marketing science
IF4.9
err2002-08-01
err63
PREAI
errShaffer, G; Zettelmeyer, F
err分享
err收藏
Expanding to the Internet: Pricing and communications strategies when firms compete on multiple channels
errJOURNAL OF MARKETING RESEARCH
IF5
err2000-08-01
err173
PREAI
errZettelmeyer, F
err分享
err收藏
The role of inference in context effects: Inferring what you want from what is available
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1997-06-01
err127
PREAI
errPrelec, D; Wernerfelt, B; Zettelmeyer, F
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Ravi Dhar
H 指数: 72 · 论文数: 330
B
Birger Wernerfelt
H 指数: 44 · 论文数: 176
D
Duncan Simester
H 指数: 41 · 论文数: 115
D
Dražen Prelec
H 指数: 40 · 论文数: 113
G
Greg Shaffer
H 指数: 39 · 论文数: 124
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