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科言猫学术研究的AI总结
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M

Mallika Srivastava

svkm's nmims (deemed to be university)

6H指数
42论文数
250被引数
收录论文 4
发表时间
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Unveiling dark tourism: comprehensive scale development on tourists' motivation揭开黑暗旅游: 游客动机的综合规模开发
errCURRENT ISSUES IN TOURISM
IF4.6
err2026-01-01
err0
PREAI
errRavichandran, Sabari Shankar; Fernandes, Semila; Srivastava, Mallika
err分享
err收藏
Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women社交媒体营销活动是否有助于在上流中产阶级职业女性中为时尚品牌创造“Masstige”品牌价值
errIIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW
IF1.1
err2026-01-01
err0
PREAI
errSrivastava, Mallika; Sinha, Mudita
err分享
err收藏
How do we measure online shopper stress? A scale development study如何测量在线购物者压力？一项量表开发研究
errBehaviour & Information Technology
IF3.1
err2025-08-19
err0
PREAI
errSemila Fernandes; Rajesh Panda; Mallika Srivastava
err分享
err收藏
Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
errglobal marketing
IF5.5
err2025-02-11
err0
PREAI
errSinha, Mudita; Srivastava, Mallika
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Rajesh Panda
H 指数: 9 · 论文数: 44
S
Semila Fernandes
H 指数: 9 · 论文数: 45
M
Mudita Sinha
H 指数: 8 · 论文数: 33
S
Sabari Shankar Ravichandran
H 指数: 3 · 论文数: 24
S
S. Fernandes
H 指数: 0 · 论文数: 3
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