Baba Shiv - Publications, H-index & Citations

Baba Shiv

Stanford University

39H指数

149论文数

1.0W被引数

收录论文 25

发表时间

Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

EMOTION

IF3.6

2023-12-01

OAAI

Ling, Aiqing; George, Nathalie; Shiv, Baba; Plassmann, Hilke

Brain activity forecasts video engagement in an internet attention market

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA

IF9.1

2020-03-09

OAAI

Tong, Lester C.; Acikalin, M. Yavuz; Genevsky, Alexander; Shiv, Baba; Knutson, Brian

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

JOURNAL OF MARKETING RESEARCH

IF5

2019-03-01

OAAI

Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

JOURNAL OF MARKETING RESEARCH

IF5

2017-10-01

PREAI

Garvey, Aaron M.; Meloy, Margaret G.; Shiv, Baba

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

JOURNAL OF CONSUMER RESEARCH

IF6.4

2017-06-22

PREAI

Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba

The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice

JOURNAL OF CONSUMER RESEARCH

IF6.4

2014-08-01

PREAI

Jia, Jayson Shi; Shiv, Baba; Rao, Sanjay

Can't finish what you started? The effect of climactic interruption on behavior

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2014-06-04

OAAI

Kupor, Daniella M.; Reich, Taly; Shiv, Baba

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-04-01

PREAI

Mogilner, Cassie; Shiv, Baba; Iyengar, Sheena S.

Are White Lies as Innocuous as We Think?

JOURNAL OF CONSUMER RESEARCH

IF6.4

2012-04-01

PREAI

Argo, Jennifer J.; Shiv, Baba

The Lonely Consumer: Loner or Conformer?孤独的消费者: 孤独者还是同居者？

JOURNAL OF CONSUMER RESEARCH

IF6.4

2012-04-01

143

PREAI

Wang, Jing; Zhu, Rui (Juliet); Shiv, Baba

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

JOURNAL OF CONSUMER RESEARCH

IF6.4

2012-02-01

PREAI

Ein-Gar, Danit; Shiv, Baba; Tormala, Zakary L.

Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2012-01-20

OAAI

Shiv, Baba; Yoon, Carolyn

Wolves in sheep's clothing: How and when hypothetical questions influence behavior

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

2012-01-01

PREAI

Moore, Sarah G.; Neal, David T.; Fitzsimons, Gavan J.; Shiv, Baba

Food, sex and the hunger for distinction

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2011-03-11

OAAI

Berger, Jonah; Shiv, Baba

Broadening the Scope of Consumer Research

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-04-01

OAAI

Deighton, John; MacInnis, Debbie; McGill, Ann; Shiv, Baba

Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?

JOURNAL OF CONSUMER RESEARCH

IF6.4

2009-10-01

104

PREAI

Sela, Aner; Shiv, Baba

The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information

JOURNAL OF CONSUMER RESEARCH

IF6.4

2008-12-01

PREAI

Mishra, Himanshu; Shiv, Baba; Nayakankuppam, Dhananjay

Nonconscious goals and consumer choice

JOURNAL OF CONSUMER RESEARCH

IF6.4

2008-08-01

269

PREAI

Chartrand, Tanya L.; Huber, Joel; Shiv, Baba; Tanner, Robin J.

Commercial features of placebo and therapeutic efficacy

JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION

IF55

2008-03-05

298

PREAI

Waber, Rebecca L.; Shiv, Baba; Carmon, Ziv; Ariely, Dan

Marketing actions can modulate neural representations of experienced pleasantness

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA

IF9.1

2008-01-22

761

OAAI

Plassmann, Hilke; O'Doherty, John; Shiv, Baba; Rangel, Antonio

研究方向