Hung-Chang Chiu - Publications, H-index & Citations

Hung-Chang Chiu

National Tsing Hua University

13H指数

33论文数

1.4K被引数

收录论文 8

发表时间

Telling an authentic story by aligning with your product type and price

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-06-01

PREAI

Yin, Chin -Ching; Tang, Yun-Chia; Chiu, Hung-Chang; Hsieh, Yi-Ching; Lai, Yi-Ting

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-11-01

PREAI

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; Kuo, Chia-Yu

Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-06-01

PREAI

Chou, Szu-Yu; Shen, George C.; Chiu, Hung-Chang; Chou, Yu-Tsun

A practical perspective on the classification of service innovations

JOURNAL OF SERVICES MARKETING

IF4.5

2013-08-02

PREAI

Hsieh, Jung-Kuei; Chiu, Hung-Chang; Wei, Chih-Ping; Yen, HsiuJu Rebecca; Cheng, Yu-Chun

Service innovation readiness: Dimensions and performance outcome

DECISION SUPPORT SYSTEMS

IF6.8

2012-11-01

PREAI

Yen, HsiuJu Rebecca; Wang, WenKai; Wei, Chih-Ping; Hsu, Sheila Hsuan-Yu; Chiu, Hung-Chang

Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2012-09-01

179

PREAI

Hsieh, Jung-Kuei; Hsieh, Yi-Ching; Chiu, Hung-Chang; Feng, Yi-Chu

The challenge for multichannel services: Cross-channel free-riding behavior 多渠道服务的挑战: 跨渠道搭便车行为

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2011-03-01

200

PREAI

Chiu, Hung-Chang; Hsieh, Yi-Ching; Roan, Jinshyang; Tseng, Kuan-Jen; Hsieh, Jung-Kuei

The effects of relational bonds on online customer satisfaction

SERVICE INDUSTRIES JOURNAL

IF7.4

2009-11-01

PREAI

Chen, Yi-Ling; Chiu, Hung-Chang

研究方向