Dharun Kasilingam - Publications, H-index & Citations

Dharun Kasilingam

MICA

11H指数

30论文数

1.6K被引数

收录论文 9

发表时间

Digital daydreams: Exploring consumer motivations for engaging with the metaverse 数字白日梦：探索消费者参与元宇宙的动机

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2025-07-01

PREAI

Soni, Sigma; Arora, Parvinder; Kasilingam, Dharun; Jain, Varsha

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products 增强现实体验在消费者新产品购买意愿中的作用

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-12-11

PREAI

Ambika, Anupama; Jain, Varsha; Belk, Russell; Kasilingam, Dharun; Krishna, Rajneesh

Critique: Sentiment-topic dynamic collaborative analysis-based public opinion mapping in aviation disaster management: A case study of the MU5735 air crash

INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION

IF4.5

2024-06-01

PREAI

Praveen, S., V; Sourav, Shashwat; Kasilingam, Dharun

Investigating the impact of brand vs cause interaction on cause related advertisements

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-11-01

PREAI

Jublee, Daniel Inbaraj; Kasilingam, Dharun; Stephen, Gladys

Antecedents of intention to use chatbots in service encounters: A meta-analytic review 在服务遭遇中使用聊天机器人的意图的前因: 元分析综述

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2023-04-11

PREAI

Gopinath, Krishnan; Kasilingam, Dharun

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2022-04-26

PREAI

Trivedi, Jay; Kasilingam, Dharun; Arora, Parvinder; Soni, Sigma

Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands 广告中的讲故事: 了解幽默和戏剧对品牌态度的影响

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-03-18

PREAI

Kasilingam, Dharun; Ajitha, Soundararaj

Exploring the growth of COVID-19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning

TRANSBOUNDARY AND EMERGING DISEASES

IF3

2020-09-17

OAAI

Kasilingam, Dharun; Sathiya Prabhakaran, Sakthivel Puvaneswaran; Rajendran, Dinesh Kumar; Rajagopal, Varthini; Santhosh Kumar, Thangaraj; Soundararaj, Ajitha

The moderating role of device type and age of users on the intention to use mobile shopping applications 设备类型和用户年龄对移动购物应用使用意向的调节作用

TECHNOLOGY IN SOCIETY

IF12.5

2018-05-01

116

PREAI

Natarajan, Thamaraiselvan; Balasubramanian, Senthil Arasu; Kasilingam, Dharun Lingam

研究方向