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V

Varsha Jain

essca

33H指数
230论文数
6.7K被引数
收录论文 52
发表时间
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The intersection of advertising and politics: a bibliometric analysis of four decades of research and its imperative for theory building in the algorithmic age广告与政治的交集: 对四十年研究的文献计量分析及其在算法时代的理论建设势在必行
errInternational Journal of Advertising
IF5.9
err2026-06-03
err0
PREAI
errVarsha Jain; John Ford; Ashutosh Dutt; Himani Sharma; Eugene Cheng-Xi Aw; Garry Wei-Han Tan
err分享
err收藏
Sweet Spot or Sour Note: Mapping the Curvilinear Effects of AI and Gamification on Consumer Engagement甜蜜点还是不和谐音：AI和游戏化对消费者参与度的曲线效应映射
errJournal of Consumer Behaviour
IF5.2
err2026-02-01
err0
PREAI
errShadangi, Shubhrakant; Mahapatra, Diptiranjan; Jain, Varsha; Sindhwani, Rahul
err分享
err收藏
Opinion leadership in a digital age: The rise of nano and micro-influencers数字时代的意见领袖：纳米级和微级影响者的崛起
errTelematics and Informatics
IF8.3
err2025-10-01
err0
errOAAI
errPawel Korzynski; Olga Protsiuk; Julie Guidry Moulard; Varsha Jain
err分享
err收藏
Construction, Validation, and Generalization of Digital Consumption Value Scale数字消费价值量表的构建、验证与推广
errJournal of Consumer Behaviour
IF5.2
err2025-09-10
err0
PREAI
errSanjeev Tripathi; Varsha Jain; Jatin Pandey; John Ford; Damini Goyal Gupta
err分享
err收藏
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment缺乏选择退出传统搜索引擎中生成式人工智能的选项如何驱动消费者转换意图：赋权机制
errJournal of Retailing and Consumer Services
IF13.1
err2025-09-05
err0
PREAI
errPubali Mukherjee; Varsha Jain
err分享
err收藏
Personalization payoff: understanding receptivity to tailored/personalized digital advertising个性化回报：理解对定制/个性化数字广告的接受度
errInternational Journal of Advertising
IF5.9
err2025-09-04
err0
PREAI
errSanjeev Tripathi; Varsha Jain; Jatin Pandey; Altaf Merchant; Damini Goyal Gupta
err分享
err收藏
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers新技术值得吗？探索新技术遇到消费者时的正面与负面影响
errJournal of Consumer Behaviour
IF5.2
err2025-07-29
err0
PREAI
errPhilipp Brüggemann; Varsha Jain; Luis F. Martinez
err分享
err收藏
Digital daydreams: Exploring consumer motivations for engaging with the metaverse数字白日梦：探索消费者参与元宇宙的动机
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-07-01
err0
PREAI
errSoni, Sigma; Arora, Parvinder; Kasilingam, Dharun; Jain, Varsha
err分享
err收藏
Marketing with anthropomorphised AI: insights from consumers拟人化AI的营销：来自消费者的见解
errJournal of Consumer Marketing
IF3.3
err2025-05-13
err0
PREAI
errVincent Charles; Nripendra P. Rana; Varsha Jain
err分享
err收藏
Decoding the effectiveness of social media influencers' endorsement on consumer behavior: an evidence-based approach
errelectronic commerce research and applications
IF4.7
err2025-04-01
err0
PREAI
errSalunke, Parth; Jain, Varsha; Eastman, Jacqueline; Mishra, Tatsita; Chakraborty, Amrita
err分享
err收藏
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics通过MR，VR，XR，Metaverse和机器人技术的镜头，AI时代的消费者行为的演变，出现和未来
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-02-04
err1
errOAAI
errSpais, George; Jain, Varsha
err分享
err收藏
A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior元宇宙未来的新路: 营销对消费者行为的影响
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-12-16
err0
PREAI
errSpais, George; Jain, Varsha; Dwivedi, Yogesh K.; Viglia, Giampaolo; Carlson, Jamie
err分享
err收藏
The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products增强现实体验在消费者新产品购买意愿中的作用
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-12-11
err0
PREAI
errAmbika, Anupama; Jain, Varsha; Belk, Russell; Kasilingam, Dharun; Krishna, Rajneesh
err分享
err收藏
Exploring Avatar Selves in the Metaverse: Consumer Co-Creation of Experiences
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-12-05
err0
errOAAI
errChakraborty, Amrita; Jain, Varsha; Belk, Russell
err分享
err收藏
Exploring the Dark Side of AI and Its Influence on Consumer Emotion探究人工智能的阴暗面及其对消费者情感的影响
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-11-14
err0
errOAAI
errBhardwaj, Shikha; Jain, Varsha; Mahapatra, Diptiranjan; Sindhwani, Rahul
err分享
err收藏
Social media influencers and immersive technologies for dynamic consumer behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-05-06
err6
PREAI
errSpais, George; Jain, Varsha; Ford, John
err分享
err收藏
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy生成人工智能如何 (将) 改变消费者行为: 假设对研究、实践和政策的潜在影响和影响
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-05-02
err13
errOAAI
errMogaji, Emmanuel; Jain, Varsha
err分享
err收藏
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach虚拟现实商店影响购买意愿的决定因素: 一种解释结构建模方法
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err4
PREAI
errMkedder, Nadjim; Jain, Varsha; Salunke, Parth
err分享
err收藏
Designing an empathetic user-centric customer support organisation: practitioners' perspectives
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-02-06
err0
PREAI
errSheth, Jagdish N.; Jain, Varsha; Ambika, Anupama
err分享
err收藏
Luxury hospitality: A systematic literature review and research agenda豪华酒店: 系统的文献综述和研究议程
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2023-10-01
err14
PREAI
errJain, Varsha; Wirtz, Jochen; Salunke, Parth; Nunkoo, Robin; Sharma, Ayushi
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yogesh K. Dwivedi
H 指数: 149 · 论文数: 951
D
Dimitrios Buhalis
H 指数: 98 · 论文数: 590
N
Nripendra P. Rana
H 指数: 93 · 论文数: 424
Y
YL Lau
H 指数: 92 · 论文数: 1.1K
C
Chong‐Jen Yu
H 指数: 89 · 论文数: 966
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