Hans Ruediger Kaufmann - Publications, H-index & Citations

Hans Ruediger Kaufmann

University of Nicosia

21H指数

98论文数

1.8K被引数

收录论文 7

发表时间

A new love-hate scale for sports fans 体育迷的新爱恨量表

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2020-04-09

PREAI

Shuv-Ami, Avichai; Alon, Anat Toder; Correia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger

The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand

JOURNAL OF BRAND MANAGEMENT

IF4.1

2019-07-04

PREAI

Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans Ruediger

Antecedents and outcomes of online brand engagement The role of brand love on enhancing electronic-word-of-mouth

ONLINE INFORMATION REVIEW

IF3.5

2017-11-13

106

PREAI

Correia Loureiro, Sandra Maria; Gorgus, Tatjana; Kaufmann, Hans Ruediger

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-12-01

OAAI

Kaufmann, Hans Ruediger; Petrovici, Dan Alex; Goncalves Filho, Cid; Ayres, Adriano

Exploring behavioural branding, brand love and brand co-creation 探索行为品牌、品牌爱与品牌共创

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2016-09-19

147

PREAI

Kaufmann, Hans Ruediger; Correia Loureiro, Sandra Maria; Manarioti, Agapi

Entrepreneurial co-creation: a research vision to be materialised

MANAGEMENT DECISION

IF5.1

2016-07-11

OAAI

Shams, S. M. Riad; Kaufmann, Hans Ruediger

The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2014-01-01

147

PREAI

Czinkota, Michael; Kaufmann, Hans Ruediger; Basile, Gianpaolo

研究方向