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D

David Luna

University of Central Florida

24H指数
121论文数
2.6K被引数
收录论文 11
发表时间
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Follow your nose when it sounds right: How brand names influence consumer responses to product scents
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-03-01
err4
errOAAI
errCarnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth
err分享
err收藏
Ethnic identity-based motivation: A model emergent from US Hispanic consumers
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-01-09
err5
PREAI
errAguirre-Rodriguez, Alexandra; Luna, David; Alvarez, Cecilia M. O.; Montoya, Detra
err分享
err收藏
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-04-22
err10
PREAI
errOstinelli, Massimiliano; Luna, David
err分享
err收藏
The role of national identity in consumption: An integrative framework
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-10-01
err35
PREAI
errCarvalho, Sergio W.; Luna, David; Goldsmith, Emily
err分享
err收藏
Brand linguistics: A theory-driven framework for the study of language in branding
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err61
PREAI
errCarnevale, Marina; Luna, David; Lerman, Dawn
err分享
err收藏
Effects of national identity salience on responses to ads
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-05-01
err24
PREAI
errCarvalho, Sergio W.; Luna, David
err分享
err收藏
When up brings you down: The effects of imagined vertical movements on motivation, performance, and consumer behavior
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2013-12-11
err19
PREAI
errOstinelli, Massimiliano; Luna, David; Ringberg, Torsten
err分享
err收藏
Sound symbolism effects across languages: Implications for global brand names
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-09-01
err84
PREAI
errShrum, L. J.; Lowrey, T. M.; Luna, David; Lerman, D. B.; Liu, Min
err分享
err收藏
Does brand spelling influence memory? The case of auditorily presented brand names
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2012-03-03
err26
PREAI
errLuna, David; Carnevale, Marina; Lerman, Dawn
err分享
err收藏
How much was your shopping basket? Working memory processes in total basket price estimation
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2009-04-23
err12
PREAI
errLuna, David; Kim, Hyeong-Min (Christian)
err分享
err收藏
One individual, two identities: Frame switching among biculturals
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2008-08-01
err213
PREAI
errLuna, David; Ringberg, Torsten; Peracchio, Laura A.
err分享
err收藏

研究方向

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合作学者
合作期刊
L
L. J. Shrum
H 指数: 43 · 论文数: 165
L
Laura A. Peracchio
H 指数: 38 · 论文数: 125
T
Tina M. Lowrey
H 指数: 32 · 论文数: 131
M
Min Liu
H 指数: 27 · 论文数: 116
T
Torsten Ringberg
H 指数: 15 · 论文数: 105
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